Pollfish’s first SoCal MRA event has been a huge success! We were able to introduce Pollfish to many of the attendees and connect with great people within the market research industry.
A lot of interesting subjects were discussed like the multi-cultural innovation segment on the dynamics and voice of cultural interpretation or even the big data segment, how data integration impacts methodology and the social media segment. Furthermore topics on the future of research as a result of the socialized and mobile web have been getting everyone’s attention. The speakers were dynamic and kept everyone engaged.
The wine tasting event was an open house mixer, where we were able to all get together and talk about what we had learned and how research is changing. The world is more engaged on their mobile device than ever before and mobile research is the way to engage these consumers. Pollfish was definitely the most cutting edge methodology in attendance and had everyone talking. We look forward to seeing where this mobile research path with take us.