Startup owners face a unique business challenge: Their ideas, products, features, and businesses themselves don’t have solid, market-proven research backing them up.

Basically, everything entrepreneurs do is new, and sadly, a whopping 70-90 percent of startups end up failing because the owners didn’t do their research.

To be successful as a startup founder, you have to conduct your own research and build a strong foundation to support every step you take. One of the best research methods that entrepreneurs can adopt is surveying both current and potential customers.

Surveying provides key information that helps determine whether your business is on the right track.

Read the full article here.