Why your market research may be killing your brand – iMedia

In today’s cluttered digital world, understanding the customer isn’t a nice-to-have — it’s a must-have. Unbeknown to most marketers, though, many online research companies...


The Coming Era of Mobile-First Research

Ben Evans said it best, “Mobile is eating the world”. In this latest podcast from Mobile Marketing Watch, we discuss why taking a mobile-first approach to market research is the way of the...


The Problem With Polls Isn’t the Lies Respondents May Tell – Entrepreneur

On June 23, the people of Britain will decide whether the United Kingdom should withdraw from the European Union. It’s a question that hasn’t been up for debate since 1975, when a similar issue...


4 Content Marketing Insights for Mobile – Convince and Convert

Content marketers have been warned for years to get ready for mobile marketing. Mary Meeker’s 2008 pronouncement that mobile would “overtake fixed Internet access by 2014” came true; we crossed...


Pollfish Survey Data Shows Democrats in the Lead for Election

This article originally appeared on the Washington Post. Excerpt: Lots of commentary has accompanied the “Trump Bump,” as the alleged bump in Donald Trump’s poll numbers has been called. While...


How to Improve Survey Response Rate and Get More Survey Responses

Adopt these tips. Reach a larger audience You can drastically increase your survey response rate, and decrease the time it takes to get your results by effectively reaching a larger audience....


Rewarded Surveys: The Answer To An App Publisher’s Revenue Prayers?

Finding ways to monetize a mobile app is the Holy Grail of app publishers. Ad networks and mobile publishers are constantly defining new and creative ways to maximize monetization. Rewarded videos are...


Four Mistakes Marketers Make When They Conduct Surveys – MarketingProfs

  This originally-authored article first appeared on MarketingProfs. Any good marketing campaign strategy strives to answer this essential question: Are we reaching the right customer, with the...


How to use mobile surveys for market research – SEMRush

The most common marketing advice is “know your audience.” If that’s the stepping stone for any good campaign, the next logical question becomes “How do I get to know my audience?” The core...


Will it be Clinton or Trump in November? – Washington Post

Pollfish is working in conjunction with independent researchers from Microsoft Research and Stanford to answer the question: “Who are you most likely to vote for in the upcoming Presidential...


8 Ways to Woo Shoppers with Summertime Sales – Total Retail

Summer can be rough for retailers. The warm weather beckons us outside, far from any storefront. We don’t quit shopping entirely, however. For retailers with a smart summer strategy, there’s money...


How to Create a Better Mobile Survey – NewsCred Insights

Mobile technology is not only the future of marketing, but also its immediate present. Effective modern marketing requires both an analytical approach to evaluate what consumers really...