In-app surveys as a feedback and engagement tool

In a world where there is an app for everything and an alternative for every concept, it is important to be able to hang on to your users. The competition in the app market is fierce and the devil is...


Survey respondents reveal attitudes on Guns And Immigration – Huffington Post

Pollfish and researchers at PredictWise have been examining 11 key election issues since January, collecting data from 1,000 survey respondents per week on critical election topics...


Are Brexit Voters Concerned? – Huffington Post

Pollfish and PredictWise conducted a series of surveys before and after the Brexit vote to reveals voter’s sentiment on the economy, and whether voters for leave, remain, or non-voters regret...


Traditional polls got Brexit wrong. Pollfish and other smartphone platforms got it right — Quartz

Poll after poll predicted the Remain vote would win the day and there would be no Brexit. Almost all of them got it wrong. Thursday’s referendum left the UK preparing to leave the European Union,...


Why your market research may be killing your brand – iMedia

In today’s cluttered digital world, understanding the customer isn’t a nice-to-have — it’s a must-have. Unbeknown to most marketers, though, many online research companies...


The Coming Era of Mobile-First Research

Ben Evans said it best, “Mobile is eating the world”. In this latest podcast from Mobile Marketing Watch, we discuss why taking a mobile-first approach to market research is the way of the...


The Problem With Polls Isn’t the Lies Respondents May Tell – Entrepreneur

On June 23, the people of Britain will decide whether the United Kingdom should withdraw from the European Union. It’s a question that hasn’t been up for debate since 1975, when a similar issue...


4 Content Marketing Insights for Mobile – Convince and Convert

Content marketers have been warned for years to get ready for mobile marketing. Mary Meeker’s 2008 pronouncement that mobile would “overtake fixed Internet access by 2014” came true; we crossed...


Pollfish Survey Data Shows Democrats in the Lead for Election

This article originally appeared on the Washington Post. Excerpt: Lots of commentary has accompanied the “Trump Bump,” as the alleged bump in Donald Trump’s poll numbers has been called. While...


How to Improve Survey Response Rate and Get More Survey Responses

Adopt these tips. Reach a larger audience You can drastically increase your survey response rate, and decrease the time it takes to get your results by effectively reaching a larger audience....


Rewarded Surveys: The Answer To An App Publisher’s Revenue Prayers?

Finding ways to monetize a mobile app is the Holy Grail of app publishers. Ad networks and mobile publishers are constantly defining new and creative ways to maximize monetization. Rewarded videos are...


Four Mistakes Marketers Make When They Conduct Surveys – MarketingProfs

  This originally-authored article first appeared on MarketingProfs. Any good marketing campaign strategy strives to answer this essential question: Are we reaching the right customer, with the...