The Road to Super Bowl 50

Americans & Canadians pick SuperBowl teams, favorite commercials, and whether or not fantasy sports sites should be legal. We surveyed 1425 Americans and Canadians – a whopping 66% (943)...


The Ebb and Flow of the Political Tide

Pollfish is leveraging the world’s largest consumer survey network to deliver results that are timely, accurate, and come at a much lower cost than other comparable methods. In this critical...


Why do last minute Christmas shoppers wait so long?

Is it procrastination, or part of some plan to get the best offers out there? We surveyed 535 last minute shoppers on December 23rd to find out why they waited so long, what they are looking for, and...


Waiting in line all night for Black Friday deals

Black Friday is the day following Thanksgiving Day in the United States (the fourth Thursday of November). Since the early 2000s, it has been regarded as the beginning of the Christmas shopping season...


Millennials take on Thanksgiving platter

Thanksgiving Day, a national holiday celebrated in Canada and the United States as a day of giving thanks for the blessing of the harvest and of the preceding year. It is celebrated on the second...


Monetizing upon unpredictability and variety of rewards

The influence of unpredictability and variety of rewards can be seen in many aspects of a human’s every day life and can drive behaviour towards specific actions. This technique had been...


Tips for online and mobile surveys

When was the last time you were requested to participate in a survey? Businesses are clamoring for client input and feedback regarding every purchase made or not made. Pollfish is here to help...


4 advantages of online surveys for research

Online surveys are a great research tool in order to explore if there is market for a new product or service or for validating a new business idea. Moreover, online surveys offer a fast and accurate...


Monetization techniques – Localizing beyond language

In this blog post we will discuss about adjusting an app’s monetization strategy based on the location and market profile of its user base. Considering to localize an app’s content when deciding...


Monetizing upon the illusion of being part of something

It is widely accepted, that a very interesting need that thrives among people, is the need of being part of something, even if that thing is not tangible, nor something that users can actually benefit...


Monetizing upon social competitiveness and acknowledgment

Following up the latest blog posts about monetizing around user feelings, today we are going to discuss about monetizing around social behaviour. Every mobile app needs a loyal user base in order to...


Monetizing upon user impatience

In our last article we discussed about monetizing upon user feelings and in particular around scarcity, uniqueness and exclusiveness. Today we are going deeper around scarcity and we will discuss upon...