Insights from the largest car purchase intent study in US!

Intro With new car sales reaching an annualised rate of over 17 million vehicles, a flurry of great new product launches, and executives maintaining a disciplined approach to financial and operational...


Monetizing upon scarcity, exclusiveness and uniqueness

There are a lot of things app developers can monetize around an app user but nothing compares with monetizing upon user feelings. Designing an app to work in an abundance environment is usually a...


The first user experience

Planning a monetization strategy upfront, is a key point towards an app’s monetization success. Including in this strategy a proper handling of user’s first experience, during the on-boarding...


Paid apps monetization model is not a panacea any more

Are app users abandoning the classic buy/sell concept of paid model? Are paid apps on life support? Why do most top titles on app stores, follow the freemium rather than the paid model? Read more Blog...


Introduction to app monetization

Today we are launching a new column around mobile app monetization with several tips and insights on how to define an efficient mobile app monetization strategy based on the experience we gained so...


Pollfish team is growing, new data scientist on board!

We are very happy to welcome Euangelos Linardos in our team for the role of Data Scientist.   Euangelos is a data scientist and hacker. He loves data and Mediterranean food. He is also a keen...


Consumer Showrooming Behavior

The purpose of this study was to find out the patterns of consumer showrooming behavior and measure the effectiveness of suggestions made for retailers to take an advantage of this increasing trend....


Disneyland Resort

All over the world, Disneyland is known for its magical history and family entertainment especially through the amusement parks.  Since first opening its door in Anaheim, California in the United...


Online Grocery Shopping

Surprisingly low adoption rate of online grocery shopping amongst Gen Y and possible solutions This is an interesting time for the Online Grocery industry. According to the latest IBISWorld report,...


Pollfish donation to to College of Business Administration at California State Polytechnic University, Pomona

Pollfish is boosting social responsibility efforts, providing its tools to college students and professors in order to make their research more resourceful. Heather Scrittorale, Director of Insights...


Summer travel trends

With the summer season for the United States in tow, Americans all over have been busy making plans and going on summer vacation trips, due to a large number of schools being on break and the...


In the era of Google’s new Advertising ID

Google released in Google Pay Services v4 a new id, the Advertising ID, to be used for advertising and analytics purposes. Developers or analytics and ad networks should use this identifier to track a...