4 advantages of online surveys for research

Online surveys are a great research tool in order to explore if there is market for a new product or service or for validating a new business idea. Moreover, online surveys offer a fast and accurate...


Monetization techniques – Localizing beyond language

In this blog post we will discuss about adjusting an app’s monetization strategy based on the location and market profile of its user base. Considering to localize an app’s content when deciding...


Monetizing upon the illusion of being part of something

It is widely accepted, that a very interesting need that thrives among people, is the need of being part of something, even if that thing is not tangible, nor something that users can actually benefit...


Monetizing upon social competitiveness and acknowledgment

Following up the latest blog posts about monetizing around user feelings, today we are going to discuss about monetizing around social behaviour. Every mobile app needs a loyal user base in order to...


Monetizing upon user impatience

In our last article we discussed about monetizing upon user feelings and in particular around scarcity, uniqueness and exclusiveness. Today we are going deeper around scarcity and we will discuss upon...


Insights from the largest car purchase intent study in US!

Intro With new car sales reaching an annualised rate of over 17 million vehicles, a flurry of great new product launches, and executives maintaining a disciplined approach to financial and operational...


Monetizing upon scarcity, exclusiveness and uniqueness

There are a lot of things app developers can monetize around an app user but nothing compares with monetizing upon user feelings. Designing an app to work in an abundance environment is usually a...


The first user experience

Planning a monetization strategy upfront, is a key point towards an app’s monetization success. Including in this strategy a proper handling of user’s first experience, during the on-boarding...


Paid apps monetization model is not a panacea any more

Are app users abandoning the classic buy/sell concept of paid model? Are paid apps on life support? Why do most top titles on app stores, follow the freemium rather than the paid model? Read more Blog...


Introduction to app monetization

Today we are launching a new column around mobile app monetization with several tips and insights on how to define an efficient mobile app monetization strategy based on the experience we gained so...


Pollfish team is growing, new data scientist on board!

We are very happy to welcome Euangelos Linardos in our team for the role of Data Scientist.   Euangelos is a data scientist and hacker. He loves data and Mediterranean food. He is also a keen...


Consumer Showrooming Behavior

The purpose of this study was to find out the patterns of consumer showrooming behavior and measure the effectiveness of suggestions made for retailers to take an advantage of this increasing trend....