Introduction to app monetization

Today we are launching a new column around mobile app monetization with several tips and insights on how to define an efficient mobile app monetization strategy based on the experience we gained so...


Pollfish team is growing, new data scientist on board!

We are very happy to welcome Euangelos Linardos in our team for the role of Data Scientist.   Euangelos is a data scientist and hacker. He loves data and Mediterranean food. He is also a keen...


Consumer Showrooming Behavior

The purpose of this study was to find out the patterns of consumer showrooming behavior and measure the effectiveness of suggestions made for retailers to take an advantage of this increasing trend....


Disneyland Resort

All over the world, Disneyland is known for its magical history and family entertainment especially through the amusement parks.  Since first opening its door in Anaheim, California in the United...


Online Grocery Shopping

Surprisingly low adoption rate of online grocery shopping amongst Gen Y and possible solutions This is an interesting time for the Online Grocery industry. According to the latest IBISWorld report,...


Pollfish donation to to College of Business Administration at California State Polytechnic University, Pomona

Pollfish is boosting social responsibility efforts, providing its tools to college students and professors in order to make their research more resourceful. Heather Scrittorale, Director of Insights...


Summer travel trends

With the summer season for the United States in tow, Americans all over have been busy making plans and going on summer vacation trips, due to a large number of schools being on break and the...


In the era of Google’s new Advertising ID

Google released in Google Pay Services v4 a new id, the Advertising ID, to be used for advertising and analytics purposes. Developers or analytics and ad networks should use this identifier to track a...


New geek on the block

Our team is growing and we have one more member in our family. Everybody say hi to Thanasis! Thanasis is a rock star developer.. Seriously, he is in a rock band and also a front end developer. He...


Are you looking for some help with your app marketing activities?

Well, sure! Everybody does… At Pollfish, we are constantly after new ways to help our developers community on how to better market their apps, increase their revenues, acquire quality users and lots...


Mobile Monetization Models – What app users think

What do app users believe about current mobile monetization techniques on android? We gathered android developers and asked them what they would like to ask their users! See what app users responded...


Pollfish joins Application Developer Alliance

Pollfish joined and became an official member of Application Developer Alliance in an effort to expose its monetization service through the Alliance’s network of 30,000 developers! The Alliance...