Traditional polls got Brexit wrong. Pollfish and other smartphone platforms got it right — Quartz

Poll after poll predicted the Remain vote would win the day and there would be no Brexit. Almost all of them got it wrong. Thursday’s referendum left the UK preparing to leave the European Union, and…


Low Data Quality Is Killing Your Brand

In today's cluttered digital world, understanding the customer isn't a nice-to-have -- it's a must-have. Unbeknownst to most marketers, though, many online research companies recruit participants…


The Era of Mobile-Optimized Surveys is Here | Mobile Marketing Podcast

Ben Evans said it best, "Mobile is eating the world". In this latest podcast from Mobile Marketing Watch, the hosts discuss why taking a mobile-first approach to market research, including working…


The Problem With Poll Bias Isn’t the Lies Respondents May Tell – Entrepreneur

On June 23, the people of Britain will decide whether the United Kingdom should withdraw from the European Union. It’s a question that hasn’t been up for debate since 1975, when a similar issue was…


4 Content Marketing Insights for Mobile – Convince and Convert

Content marketers have been warned for years to get ready for mobile marketing. Mary Meeker’s 2008 pronouncement that mobile would “overtake fixed Internet access by 2014” came true; we crossed that…


Pollfish Survey Data Shows Democrats in the Lead for Election

This article originally appeared on the Washington Post. Excerpt: Lots of commentary has accompanied the “Trump Bump,” as the alleged bump in Donald Trump’s poll numbers has been called. While most…


How to Improve Survey Response Rate and Get More Survey Responses

As anyone who has ever conducted a survey will tell you, identifying a target audience is just the beginning. The real work is increasing your survey response rate. So what is survey response rate?…


Four Mistakes Marketers Make When They Create A Survey

  This originally-authored article first appeared on MarketingProfs. Any good marketing campaign strategy strives to answer this essential question: Are we reaching the right customer, with the…


How to use mobile surveys for market research – SEMRush

The most common marketing advice is “know your audience.” If that’s the stepping stone for any good campaign, the next logical question becomes “How do I get to know my audience?” The core of market…


Will it be Clinton or Trump in November? – Washington Post

Pollfish is working in conjunction with independent researchers from Microsoft Research and Stanford to answer the question: "Who are you most likely to vote for in the upcoming Presidential…