10 ways to make your content stand out with custom research

We all know how to use data to show value in our efforts. But being a data-driven marketer goes beyond the metrics you use to measure your website visits and click-through rates—it can also be used…


How marketers can use social media to connect to Gen Z

With phones at the fingertips of Gen Z, brands and marketers have a great opportunity to put their products in front of their target audience—if they’re able to identify the best channels and…


The future is flexible: Women tell us what drives their happiness at work

Women now make up 47% of the American workforce and have increasingly begun filling positions of leadership in spite of a different set of obstacles facing them in their careers. But while they have…


Gen Z keeping connected online and IRL.

We know that Gen Z (born 1995-2015)  is the most connected generation of all time, but does their time online translate into close relationships with their peers? And how do they compare to the…


What are Gen Z’s financial priorities?

Gen Z (the generation born between 1995- 2015) is rapidly making their mark in society. Sometimes called Digital Natives, this is the first generation that has grown up with constant connectedness as…


Time isn’t on your side. But Pollfish is.

The Pollfish platform prides itself on being one of the fastest ways to conduct research on the market today. However, our clients still want to know when to expect their surveys—be it fast or slow.……


Activism and advertising: How brands can reach new audiences.

There has been a rise of brands using controversial issues in their advertising campaigns: Nike’s Kaepernick ad campaign has obviously proven successful, and Patagonia recently positioned itself…


Could Nevada’s Black Voters Lead A Blue Wave?

Who is the most enthusiastic group of voters in Nevada tomorrow? According to our Nevada poll survey conducted among 200 registered voters near the end of October, it’s Black voters, who responded to…


The Tennessee Midterm Election is up to these meddlin’ kids

On November 6th, millions of Americans will head to the polls for the midterm elections. But before they do, we wanted to share some political poll survey results collected just before the election.…


Millennials vs Everyone else in the Texas Midterm elections

On November 6th, millions of Americans will head to the polls for the midterm elections. But before they do, we wanted to share some political poll survey results collected just before the election.…