Traditional polls got Brexit wrong. Pollfish and other smartphone platforms got it right — Quartz

Poll after poll predicted the Remain vote would win the day and there would be...


Why your market research may be killing your brand - iMedia

In today’s cluttered digital world, understanding the customer isn’t...


The Coming Era of Mobile-First Research

Ben Evans said it best, “Mobile is eating the world”. In this latest...


The Problem With Polls Isn't the Lies Respondents May Tell - Entrepreneur

On June 23, the people of Britain will decide whether the United Kingdom should...


4 Content Marketing Insights for Mobile - Convince and Convert

Content marketers have been warned for years to get ready for mobile marketing....


Pollfish Survey Data Shows Democrats in the Lead for Election

This article originally appeared on the Washington Post. Excerpt: Lots of...


How to Improve Survey Response Rate and Get More Survey Responses

How Do You Improve Your Survey Response Rate? How Can You Get More Responses For...


Four Mistakes Marketers Make When They Conduct Surveys - MarketingProfs

  This originally-authored article first appeared on MarketingProfs. Any...


How to use mobile surveys for market research - SEMRush

The most common marketing advice is “know your audience.” If that’s the...


Will it be Clinton or Trump in November? - Washington Post

Pollfish is working in conjunction with independent researchers from Microsoft...