Using scarcity to drive engagement in mobile apps

In behavioural economics, scarcity is a well known approach that drives engagement and desire in a product but can also lead to some "irrational" decisions by users. It is widely used in the business…


Using social mechanisms to turn mobile app users into active tribe members

Humans are by nature social beings. They tend to group and socialize with others that share their interests. It is around these common interests that people meet each other, get introduced to new…


Designing apps that drive user engagement and app retention

Mobile app users. How to find them and how to keep them are two of the major concerns that developers have. And hand-in-hand with user experience and app design, comes psychology. Can we drive user…


Leveraging freedom and creativity to impact retention in mobile apps

A great power to use when looking to engage users in an app or product is giving them creative freedom. When people are allowed to be creative, they engage more with a product and once that…


App engagement and retention through the progress of feelings

One of the most important ways to drive engagement in an app or platform is focusing around user feelings and how they evolve. Habits and strong relationships get created as feelings evolve;…


Monetizing Appery.io apps with Pollfish surveys

We are thrilled to announce that you can now monetize your Appery.io apps with Pollfish Surveys. Appery.io is a cloud platform that makes it fast and simple to build hybrid and mobile web apps that…


Google Play Store alternatives – Distributing your Android app to the world

When looking to publish your mobile app, Google Play Store seems the obvious choice since it is the biggest distributor out there, pre-installed on Android devices. However, should you limit yourself…


Pollfish Mobile Survey SDK – Monetize & Gather In-App Feedback

Make money from your mobile apps and gather in-app feedback with the Pollfish mobile survey SDK all-in-one solution. The Pollfish mobile survey SDK for Android and iOS enables easy survey…


Free in-app credits through rewarded surveys – How to give the gift that keeps on giving

In the world of mobile apps, getting your monetization strategy right with a strong in-app economy is the alpha and omega of success. This economy typically allows publishers to offer their users…


Corona Labs officially presents its Pollfish Corona plugin

All of us at Pollfish are happy to announce our latest partnership with Corona Labs. Pollfish surveys are now available to the Corona community via the Corona Labs Pollfish official plugin. Corona…