Mobile Monetization Glossary – Back to basics

Getting introduced to the mobile app monetization world can be quite difficult and confusing nowadays with the overflow of terminologies that a new app publisher may has to get familiar with. Going…


Rewarded Surveys: The Answer To An App Publisher’s Revenue Prayers?

Finding ways to monetize a mobile app is the Holy Grail of app publishers. Ad networks and mobile publishers are constantly defining new and creative ways to maximize monetization. Rewarded videos…


How To Monetize Your Mobile App Using In-App Surveys

Mobile monetization is one of the key issues app developers face in today’s mobile world. As apps’ visibility become more and more hard,


Making an app survive in Android’s ocean

As apps’ visibility becomes more and more difficult, app developers are working hard to make their apps stand out among thousands of new apps appearing every day. There is a big variety of articles…


Monetizing upon unpredictability and variety of rewards

The influence of unpredictability and variety of rewards can be seen in many aspects of a human's every day life and can drive behavior towards specific actions. This technique had been deeply…


Monetization techniques – Localizing beyond language

In this blog post we will discuss about adjusting an app’s monetization strategy based on the location and market profile of its user base. Considering to localize an app’s content when deciding to…


Monetizing upon the illusion of being part of something

It is widely accepted, that a very interesting need that thrives among people, is the need of being part of something, even if that thing is not tangible, nor something that users can actually…


Monetizing upon social competitiveness and acknowledgment

Following up the latest blog posts about monetizing around user feelings, today we are going to discuss about monetizing around social behaviour. Every mobile app needs a loyal user base in order to…


Monetizing upon user impatience

In our last article we discussed about monetizing upon user feelings and in particular around scarcity, uniqueness and exclusiveness. Today we are going deeper around scarcity and we will discuss…


Monetizing upon scarcity, exclusiveness and uniqueness

There are a lot of things app developers can monetize around an app user but nothing compares with monetizing upon user feelings. Designing an app to work in an abundance environment is usually a…