Are Brexit Voters Concerned? Our Brexit Survey Methodology Says Yes

Pollfish and PredictWise conducted a series of surveys before and after the Brexit vote to reveals voter's sentiment on the economy, and whether voters for leave, remain, or non-voters regret their…


Low Data Quality Is Killing Your Brand

In today's cluttered digital world, understanding the customer isn't a nice-to-have -- it's a must-have. Unbeknownst to most marketers, though, many online research companies recruit participants…


The Problem With Poll Bias Isn’t the Lies Respondents May Tell – Entrepreneur

On June 23, the people of Britain will decide whether the United Kingdom should withdraw from the European Union. It’s a question that hasn’t been up for debate since 1975, when a similar issue was…


Pollfish Survey Data Shows Democrats in the Lead for Election

This article originally appeared on the Washington Post. Excerpt: Lots of commentary has accompanied the “Trump Bump,” as the alleged bump in Donald Trump’s poll numbers has been called. While most…


How to Improve Survey Response Rate and Get More Survey Responses

As anyone who has ever conducted a survey will tell you, identifying a target audience is just the beginning. The real work is increasing your survey response rate. So what is survey response rate?…


Four Mistakes Marketers Make When They Create A Survey

  This originally-authored article first appeared on MarketingProfs. Any good marketing campaign strategy strives to answer this essential question: Are we reaching the right customer, with the…


How to use mobile surveys for market research – SEMRush

The most common marketing advice is “know your audience.” If that’s the stepping stone for any good campaign, the next logical question becomes “How do I get to know my audience?” The core of market…


Maximize Your Success Rate with Mobile Market Research – Startups.co

Startup owners face a unique business challenge: Their ideas, products, features, and businesses themselves don’t have solid, market-proven research backing them up. Basically, everything…


Apple vs The FBI

In the biggest tech case of the year, Apple is fighting the US government in the California court system, and we wanted to find out how they are fairing in the court of public opinion. We surveyed…


Did Uber Make a Mistake Changing Its Logo?

Mobile Survey Provides Timely, Cost-Effective Results on Branding from the Eyes of over 2,000 Consumers Marketers, designers, and the media are feel this is a controversial move. We surveyed 2,000…