April 28, 2017
Using scarcity to drive engagement in mobile apps
In behavioural economics, scarcity is a well known approach that drives engagement and desire in a product but can also…
April 11, 2017
Using social mechanisms to turn mobile app users into active tribe members
Humans are by nature social beings. They tend to group and socialize with others that share their interests. It is…
March 31, 2017
Excite app users through the sense of ownership
Ownership is an interesting concept. If you have ever had any contact with a two-year-old, you realize within seconds…
March 27, 2017
Behind Enemy Lines – “What are my competitor’s users thinking?”
When launching a new game, market research is an incredibly important aspect of your strategy leading up to the launch.…
March 22, 2017
Designing apps that drive user engagement and app retention
Mobile app users. How to find them and how to keep them are two of the major concerns that developers have. And…
March 13, 2017
Leveraging freedom and creativity to impact retention in mobile apps
A great power to use when looking to engage users in an app or product is giving them creative freedom. When people are…
February 23, 2017
App engagement and retention through the progress of feelings
One of the most important ways to drive engagement in an app or platform is focusing around user feelings and how they…
February 6, 2017
Monetizing Appery.io apps with Pollfish surveys
We are thrilled to announce that you can now monetize your Appery.io apps with Pollfish Surveys. Appery.io is a cloud…
January 26, 2017
How To Create A Survey Results Report
The New Pollfish Results is out! The world is ever-changing and you must keep up with it. Pollfish survey tools are…
November 11, 2016
Pollfish Presidential Election 2016
Since January, Pollfish has been working closely with David M Rothschild, Sam Corbett-Davis, and Tobias Konitzer at…
October 19, 2016
4 Phases of a Startup – and How Market Research Ensures Success
It's not enough to make a great product. People have to want it. That's where Startup Market Research comes in!…
October 5, 2016
Google Pixel Unveiled: First Impressions on New iPhone Challenger
In an Apple-bashing affair, Google unveiled their newest iPhone competitor - the Pixel - touting advanced features…
September 15, 2016
Mobile Is Shaping The Future Of Brand Research | Mobile Marketer
To win the hearts and minds of 2 billion elusive mobile consumers, chief marketing officers must make critical moves…
September 8, 2016
Google Play Store alternatives – Distributing your Android app to the world
When looking to publish your mobile app, Google Play Store seems the obvious choice since it is the biggest distributor…
August 25, 2016
What the best content marketers know – where to find sources for great content
Monitor your industry for great content There are new tools for monitoring competitive activity, beyond keywords. Sites…
August 17, 2016
Never Make a Critical Business Decision Without Asking Your Customers First
Running a business sounds simple enough: All you have to do is create value for customers in a unique and meaningful…
August 11, 2016
Pollfish Mobile Survey SDK – Monetize & Gather In-App Feedback
Make money from your mobile apps and gather in-app feedback with the Pollfish mobile survey SDK all-in-one solution.…
August 3, 2016
Free in-app credits through rewarded surveys – How to give the gift that keeps on giving
In the world of mobile apps, getting your monetization strategy right with a strong in-app economy is the alpha and…
July 29, 2016
3 ways to use surveys to boost your brand’s social game – Relevance
When social media got its start, mobile apps were in their infancy. Facebook didn’t release its first app until 2010 —…
July 28, 2016
Corona Labs officially presents its Pollfish Corona plugin
All of us at Pollfish are happy to announce our latest partnership with Corona Labs. Pollfish surveys are now available…
July 26, 2016
Mobile Monetization Glossary – Back to basics
Getting introduced to the mobile app monetization world can be quite difficult and confusing nowadays with the overflow…
July 20, 2016
The Weirdest Places to Find Pokemon – VentureBeat
It's official. We're obsessed with Pokemon Go. More than 82% want to catch them all. 50% of those surveyed have played…
July 15, 2016
In-app surveys as a feedback and engagement tool
In a world where there is an app for everything and an alternative for every concept, it is important to be able to…
July 12, 2016
Survey respondents reveal attitudes on Guns And Immigration – Huffington Post
Pollfish and researchers at PredictWise have been examining 11 key election issues since January, collecting data from…