Never Make a Critical Business Decision Without Asking Your Customers First

Running a business sounds simple enough: All you have to do is create value for customers in a unique and meaningful way that generates profit. To do that, you know you must first understand your…


The Weirdest Places to Find Pokemon – VentureBeat

It's official. We're obsessed with Pokemon Go. More than 82% want to catch them all. 50% of those surveyed have played for over 3 hours trying to do so. And 40% have walked between 11-30 miles to do…


Are Brexit Voters Concerned? Our Brexit Survey Methodology Says Yes

Pollfish and PredictWise conducted a series of surveys before and after the Brexit vote to reveals voter's sentiment on the economy, and whether voters for leave, remain, or non-voters regret their…


The Era of Mobile-Optimized Surveys is Here | Mobile Marketing Podcast

Ben Evans said it best, "Mobile is eating the world". In this latest podcast from Mobile Marketing Watch, the hosts discuss why taking a mobile-first approach to market research, including working…


4 Content Marketing Insights for Mobile – Convince and Convert

Content marketers have been warned for years to get ready for mobile marketing. Mary Meeker’s 2008 pronouncement that mobile would “overtake fixed Internet access by 2014” came true; we crossed that…


How to Improve Survey Response Rate and Get More Survey Responses

As anyone who has ever conducted a survey will tell you, identifying a target audience is just the beginning. The real work is increasing your survey response rate. So what is survey response rate?…


Four Mistakes Marketers Make When They Create A Survey

  This originally-authored article first appeared on MarketingProfs. Any good marketing campaign strategy strives to answer this essential question: Are we reaching the right customer, with the…


Will it be Clinton or Trump in November? – Washington Post

Pollfish is working in conjunction with independent researchers from Microsoft Research and Stanford to answer the question: "Who are you most likely to vote for in the upcoming Presidential…


8 Ways to Woo Shoppers with Summertime Sales – Total Retail

Summer can be rough for retailers. The warm weather beckons us outside, far from any storefront. We don’t quit shopping entirely, however. For retailers with a smart summer strategy, there’s money to…


3 Strategies To Improve Your Surveys | Target Market Survey

Marketers obsess over finding the right target audience. And as digital has taken over the world, the obsession has only intensified. With so many ways to track consumer behavior, it can be hard to…