5 Survey Distribution Methods To Get More Respondents

You've created the perfect survey. What survey distribution methods will get you the most respondents? You've mulled over this more times than you've been to the coffee machine. You've decided on the…


Low Data Quality Is Killing Your Brand

In today's cluttered digital world, understanding the customer isn't a nice-to-have -- it's a must-have. Unbeknownst to most marketers, though, many online research companies recruit participants…


The Era of Mobile-Optimized Surveys is Here | Mobile Marketing Podcast

Ben Evans said it best, "Mobile is eating the world". In this latest podcast from Mobile Marketing Watch, the hosts discuss why taking a mobile-first approach to market research, including working…


Four Mistakes Marketers Make When They Create A Survey

  This originally-authored article first appeared on MarketingProfs. Any good marketing campaign strategy strives to answer this essential question: Are we reaching the right customer, with the…


How to Make a Mobile Survey

Mobile technology is not only the future of marketing, but also its immediate present. Effective modern marketing requires both an analytical approach to evaluate what consumers really want and…


3 Strategies To Improve Your Surveys | Target Market Survey

Marketers obsess over finding the right target audience. And as digital has taken over the world, the obsession has only intensified. With so many ways to track consumer behavior, it can be hard to…