Agencies & Market Research

Agencies move fast. Traditional market research does not. Agencies don’t have weeks to wait for results, but still need those deep insights into consumer behavior and preferences to understand how to best serve their clients, measure the effectiveness of their campaigns, and pivot quickly in pitches.

Fast Results

Pollfish is the only trusted research partner moving at the speed of agencies, delivering optimized mobile surveys to an audience of over 500 million users across 120K+ app partners. We provide agencies with unique insights in real time to inform strategies that win new business and drive better campaigns.

Common Use Cases:

Advertising
Audience Profiling
Ad Effectiveness
Ad Absorption
Creative Testing
New Business Pitches

Typical Agency Users:

Advertising Campaign Managers
Agency Strategists
Brand Managers
Client Account Managers
Content Marketers
Marketing Strategists
Media Research Analysts
Sales Development Teams

Testimonials:

“Discovering Pollfish is like finding the missing piece of a puzzle. It had enabled our research team to deliver quick, thoughtful results in mere hours and is an essential tool for how we approach new business pitches. It’s a gamechanger.”

Lisa Gramling, VP, Director of Research at Momentum Worldwide

“Pollfish has been incredibly useful to the NY strategy team across a variety of business needs from quick-turn creative testing to exploratory pitch research. It’s flexible. Fast. And the fact that it’s low-cost opens many more opportunities for supporting our clients. I’ve recently saved a client thousands of dollars using the platform for an important creative research study.”

Amanda Roselli, Strategist at McCann New York

Have an Existing Research Provider?

Most agencies that do market research are working with internal panels or panel-based market research providers. However, these take weeks to turn around results and panels—both internal and supplemented—can often suffer from bias (as they are unconsciously preconditioned to answer positively) and survey fatigue if used too frequently.

Pollfish solves this by avoiding panels altogether, providing insight from a broader population actively engaged in their mobile devices. This approach saves time and provides better data from known and prospective audiences—even insights from competitive audiences.

Market research that builds better campaigns

Data and creative are becoming increasingly intertwined, challenging today’s agency strategists with creating unique, revenue-driven ad campaigns to reach target audiences and continuously improve client relationships.

Market research that builds better campaigns

Advertising:

Uncover trends and provide quantitative validation of consumer preferences to influence powerful campaigns.

Ad Effectiveness:

Discover which ads are making an impact. Pollfish’s narrow targeting capabilities and global reach offer the scale for gauging ad effectiveness from local to global campaigns.

Creative Testing:

Quickly validate new creative concepts with the broader population or your competitors audience to ensure budgets are allocated to the campaigns that drive the most revenue and reach the right markets.

How market research wins new business

Agency sales teams use strong facts and data-backed research to shape creative and profitable proposals that impress prospects and stand out against competitive agencies. Pollfish surveys are customizable, deliver the fastest results, and reach a global audience providing up-to-the-minute data that empowers new business teams with diverse insights before they enter a pitch.

How market research wins new business

New Business Insights:

Account teams gain data faster and more accurately than traditional methods, so they’re able to go to the pitch with creative angles and custom insights that win new business.

Audience Profiling:

Pollfish surveys are a great way to profile your target audience. We automatically profile every user on our platform (on our dime), and collect a wealth of demographic, location and behavioral data. You can focus on asking the the right people the right questions and getting insights that close deals.

Consumer Behavior:

Agencies have to dive twice as deep to understand the wants, needs, and actions of their client’s customers to win accounts and deliver impactful campaigns. Pollfish surveys provide a highly accurate, fast way to get answers to your consumers core questions and add much needed data and behavioral insight to sales development proposals.

Deliver impactful results

Agencies have to strategically build and budget campaigns that that perform. Surveying real consumers on Pollfish gives direct feedback on campaigns and advertisements so agencies can measure results and optimize their impact.

Deliver impactful results

Pre/ Post Studies:

Agencies can measure ad effectiveness, such as brand lift, by surveying a geographical region before and after a campaign to gauge change in brand awareness.

Advanced reporting:

Pollfish generates clear analytics and instant reports that agencies use to inform strategies, maximize ROI, and pivot creative direction.

Ad Absorption:

See which campaigns are resonating with consumers at a granular level with Pollfish’s narrow targeting criteria available globally.

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