Brand Awareness

Using Mobile Surveys in Your Market Research

Mobile surveys can be an extremely effective tool to gauge consumer opinions, attitudes and feelings towards your brand.

We’ve developed a few question ideas in this Survey Template to help you assess your target market’s Brand Awareness.

Brand Awareness / Trial / Usage

  1. Which brands of PRODUCT TYPE OF THE BRAND are you aware of?
    Specify: _______________
  1. Which of the following brands are you familiar with? (Check all that apply)
    Brand 1
    Brand 2
    Brand 3

    None of the above
  1. Which of the following brands do you use? (Check all that apply)
    Brand 1
    Brand 2
    Brand 3

    None of the above
  1. Have you heard of THE BRAND?
    Yes
    No
  1. Have you ever tried THE BRAND?
    Yes
    No
  1. Last time I used THE BRAND was:
    Period 1
    Period 2
    Period 3

    Can’t remember
  1. Please rank the following brands (1 = best)
    1
    2
    3
    4
    5
    6+
  1. How do you know THE BRAND? (Check all that apply)
    Way 1 (eg. TV ad)
    Way 2 (eg. Internet)
    Way 3 (eg. friend’s suggestion)

    Other
  1. Where can you find/buy THE BRAND? (Check all that apply)
    Point of sale 1 (eg. local stores)
    Point of sale 2 (eg. eshops)
    Point of sale 3

    Other
  1. Where do you usually purchase THE BRAND? (Check all that apply)
    Option 1
    Option 2
    Option 3

    Other
  1. Do you intend to consume THE BRAND in the future?
    Slider (0 = not at all – 10 = definitely)

 

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