Brand Loyalty

  1. Screening Question: Have you ever tried THE BRAND?
    Yes
    No
  2. What comes to mind when you hear the BRAND name? (Check all that apply)
    Characteristic 1
    Characteristic 2
    Characteristic 3
    Other characteristic
  3. I only buy this BRAND of _____
    Strongly Agree
    Agree
    Neutral
    Disagree
    Strongly Disagree
  4. Please rate the overall quality of the BRAND (Rating)
    (1-5 Stars or 1-100 Slider)
  5. Please rate the price of the BRAND (Rating)
    (1-5 Stars or 1-100 Slider)
  6. Please rate the features of the BRAND (Rating)
    (1-5 Stars or 1-100 Slider)
  7. How often do you purchase this BRAND?
    Monthly
    Weekly
    Daily
    Whenever needed
    Whenever on sale
  8. What could the company do to improve the BRAND? (Open-ended)