Market Segmentation & Demographics

Market Segmentation and Demographics

Demographics / Target Customer

  1. Gender
    Female
    Male
  1. Your age
    Up to 17 years old
    18 to 24 years
    25 to 34 years
    35 to 44 years
    45 to 54 years
    55 to 64 years
    65 or older
    Prefer not to answer
  1. What area of the country do you live in?
    Midwest – IA, IL, IN, KS, MI, MN, MO, ND, NE, OH, SD, WI
    Northeast – CT, DC, DE, MA, MD, ME, NH, NJ, NY, PA, RI, VT
    Southeast – AL, AR, FL, GA, KY, LA, MS, NC, SC, TN, VA, WV
    Southwest – AZ, NM, OK, TX
    West – AK, CA, CO, HI, ID, MT, NV, OR, UT, WA, WY
  1. Your race/ethnicity (check all that apply)
    White
    Hispanic or Latino
    Black or African American
    Native American or American Indian
    Asian / Pacific Islander
    Other
  1. Nationality
    List of countries/cities or open question
  2. Marital Status
    Married
    Widowed
    Divorced
    Separated
    Never married
  1. How many children do you have?
    None
    1
    2
    3
    4
    5+
  1. If answer to Q6 is other than “none”, my children’s ages (check all that apply)
    0 – 3 years old
    4 – 6 years old
    7 – 12 years old
    13 – 17 years old
    18+
  1. Education
    Early childhood education
    Primary education
    Lower secondary education
    Upper secondary education
    Post-secondary non-tertiary education
    Short cycle tertiary education
    Bachelor or equivalent
    Master or equivalent
    Doctoral or equivalent
    Prefer not to answer
  1. Employment Status
    Contributing family worker
    Disabled (unable to work)
    Employed full time
    Employed part time
    Employer
    Self-employed
    Retired
    Unemployed (looking for work)
    Unemployed (not looking for work)
  1. Foreign Languages Spoken (check all that apply)
    Chinese
    English
    French
    German
    Italian
    Russian
    Spanish
    Other (specify): _______________
    Prefer not to answer
  1. Income
    Less than $25,000
    $25,000 to $34,999
    $35,000 to $49,999
    $50,000 to $74,999
    $75,000 to $99,999
    $100,000 to $149,999
    $150,000 or more
    Prefer not to answer
  1. Your Religion
    Buddhist
    Catholic
    Christian Orthodox
    Jewish
    Mormon
    Muslim
    Protestant
    Other
    Prefer not to answer
  1. What’s your occupation?
    Specify: _______________
    Prefer not to answer
  1. Which country/city do you live in?
    List of countries/cities or open question
  1. What is your Zip Code?
    Specify: _______________
  1. Regarding your knowledge level of ______________ (eg. Internet, Smartphones etc..), you are:
    Novice
    Intermediate
    Advanced
    Expert