Online Shopping

Use Mobile Surveys in Your Market Research

Mobile surveys can be an extremely effective tool to gauge reaction to your new product, understand how a product is performing and meeting customer’s needs, or to get feedback on how to improve it.

We’ve developed a few question ideas in this Survey Template to help you assess your target market’s Online Shopping preferences.

Online Shopping

 

  1. Do you prefer to shop online or in store?
    Rating (0 = traditional shopper – 10 = online shopper)
  2. Do you do most of the shopping in your household?
    Yes
    No
    Not sure
  3. How often do you shop online?
    Very Frequently
    Frequently
    Occasionally
    Rarely
    Very Rarely
    Never
    (Prefer not to answer)
  1. I prefer shopping online using a…
    Desktop or Laptop
    Tablet
    Smartphone
    All three
  1. What do you shop online for?
    Books
    Clothing
    Food
    Gifts
    Hardware
    Household appliances
    Movies
    Music
    Software
    Tickets
    Toys
    Vacation travel
    Vacation car rental
    Vacation accommodations
  1. How often do you click on ads/offers when you are looking for a product?
    Never
    Rarely
    Occasionally
    Frequently
    Very Frequently
  1. Why don’t you buy online? (Check all that apply)
    Checkout process is too difficult
    Can’t find what I’m looking for
    Hidden fees
    Prefer not to share my info / Privacy
    Don’t trust online retailers
    Prices are no different than stores
    Would rather pick up in store and see what I’m buying
    Online shopping is impersonal
  1. Concerning my knowledge level about how to use the Internet, I’m:
    Novice
    Intermediate
    Advanced
    Expert
    Prefer not to answer
  1. What is your expertise level with a smartphone?
    Novice
    Intermediate
    Advanced
    Expert
    Prefer not to answer

Add demographic questions