Single Selection Question Design
Single Answer Question
Single Selection, or Single Answer Questions are questions where a user is asked to pick only one answer, from a pre-determined set of responses of at least two or more options. They are one of the most common question types, and are effective in determining a user’s primary preference, among a set of choices.
Why are they a good choice?
- Close-ended questions – you provide answers that a user may not have thought of,
- Easy to analyze results quantitatively,
- Easy for participants to respond to on mobile devices, and stay engaged.
Other considerations: Yes/No answer may be polarizing, but provide limited insights, depending on the question. You can offer more than two answer options, including:
A) First Answer
B) Second Answer
C) Third Answer
D) Fourth Answer
– But don’t offer too many choices that will force a user to scroll or take time to compare an answer at the bottom of list with one from the top – you want the most natural response possible, without a user “speed-selecting” the first answer choice as a result of researcher or participant bias.
Scale questions can be an answer as well, 5-option Likert-style tend to provide the best experience on mobile, similar to:
You can also enter single numerical values, or number ranges, but be sure not to “overlap” answers that can confuse the respondent:
What to consider when designing a mobile survey?
Answers to single answer questions should be shuffled, or randomized where appropriate, to remove some of the bias from the survey, and ensure that the participant is selecting the best choice. Researchers tend to write answers in the order they expect them to be answered, and respondents tend to choose the first answer they are presented with.
There is also the ability to anchor the last answer, by selecting “Shuffle but keep the last one fixed”.
There are times when you do not want to shuffle answers, such as when asking for numerical response.
You may want to employ a technique of asking single answer questions in a slightly different way in your survey, to validate that the responses are consistent, reliable, and credible.
Pro Tip: Already have a list of answer choices?
Batch Answers can speed the design of your survey, and avoid the hassle of typing individual answers one at a time. If you have the list on separate lines in an excel sheet, word doc, or similar, simply select “Add batch answers” and cut-and-paste your choices from your source document.
Advanced Tip: If you want to copy the answers from a previous question you created, select “Add batch answers” there and the pop-up window will have your choices available to copy and paste.