Conduct Surveys on Mobile Phones

The Mobile Movement: Why Conduct Market Research with Mobile Surveys Mobile surveys combine the principles of traditional research with scale, reach, and affordability of the smartphone-enabled economy.

Customer Insights Using Surveys

Customer Insights – The Reason Why You Create a Survey The goal of every survey is to uncover customer insights; the knowledge you gain from planning your survey, identifying and reaching your targeting audience, structuring it well, and diving into … read more

Survey Delivery in Mobile Survey Network

How Do Surveys Get Delivered in the Mobile Survey Network? There are many ways to find survey respondents online, so how does Pollfish deliver their surveys in the mobile survey network?

Mobile-Friendly Surveys vs Mobile-Optimized Surveys

What’s the difference between Mobile-Friendly and Mobile-Optimized Surveys? In the age of smartphones, a mobile-optimized survey will be designed specifically for mobile users to take part in the survey in a manner that is convenient for them.

Survey Bias

What are the causes of survey bias? Can you eliminate them? There are many ports of entry for survey bias, from the population selection method, sampling method, survey design, medium, question and answer wording, the interviewer, and in-particular, the respondents.

Targeting the Right Survey Audience

How to Find Your Survey Audience? Who Should You Target? Where Do You Find Them? If you are developing a survey, you probably have an idea of what survey audience you want to reach, right? But with all of the options … read more

Setting Age Ranges in Mobile Surveys

Setting Age Ranges How do you make sure people from certain age ranges take your survey? It’s simple to set age ranges to ensure the right people take your survey.