Rating Scales and Likert Scales

Rating Scales and Likert Scales

Rating scales or Likert scales are used for quantifying estimations of variables such as feeling, opinions or attitudes, that cannot be measured or when their values can’t be observed.

How do you use Rating Scales?

in order to measure a client’s satisfaction after using a certain product, you can use a rating scale to ask

“On a scale of 1 to 100, what’s your overall satisfaction with the product?”.

Likert Scale is typically a 5 or 7 point scale that asks a user to express how much they agree or disagree with a statement.

“This product meets my needs”

Strongly  Disagree  Disagree  Neutral  Agree  Strongly Agree

Here are some examples of rating or likert items:

 

 

Question Type Number of possible responses Example
3 point likert item 3 I’m using this product:

□ not at all (assigned to number 1)

□ occasionally (assigned to number 2)

□ frequently (assigned to number 3)

 

Note that for this kind of item we may use an horizontal representation

5 point likert item 5 This application is user friendly:

□ strongly disagree (assigned to number 1)

□ disagree (assigned to number 2)

□ neutral (assigned to number 3)

□ agree (assigned to number 4)

□ strongly agree (assigned to number 5)

 

Note that for this kind of item we may use an horizontal representation

7 point likert item 7 Same as the 5 point likert item but with 7 possible responses

 

Note that for this kind of item we may use an horizontal representation

9 point likert item 9 Same as the 5 point likert item but with 9 possible responses

 

Note that for this kind of item we may use an horizontal representation

11 point likert item 11 Same as the 5 point likert item but with 11 possible responses

 

Note that for this kind of item we may use an horizontal representation

0 – 10 rating item 11 On a scale of 0 to 10 rate your intention to buy in the future our service:

□ not at all (=0)

□ certainly will buy (=10)

 

Note that for this kind of item we may use a slider going from 0 to 10

0 – 100 rating item 101 On a scale of 0 to 100 rate your overall job satisfaction:

□ not satisfied at all (=0)

… (other 99 boxes or levels

□ certainly will buy (=10)

 

Note that for this kind of item we may use a slider going from 0 to 100