Information to draw on to deliver your results.
Are your promotional activities working? Are you fulfilling your customers’ preferences? How do people perceive your business and your products? Are you a marketer, competing for your audience’s attention? Are you an ad agency, needing hard evidence that you are getting your advertising money’s worth? Are you a media owner, looking to figure out which channel is most successful at attracting your target audience? Or are you a PR firm, meeting your clients’ goals and objectives? Whatever category you fit in, knowledge obtained through surveys will help guide you across the media landscape.