Mobile-Friendly Surveys vs Mobile-Optimized Surveys

What’s the difference between Mobile-Friendly and Mobile-Optimized Surveys?

In the age of smartphones, a mobile-optimized survey will be designed specifically for mobile users to take part in the survey in a manner that is convenient for them. Even if your survey was designed to be sent an email list, in hopes that they will open it on desktop, consider that 65% of emails get opened first on a mobile device.


We’ve all seen them. Emails or websites that are simply mobile-unfriendly.

  • The page/email is just a smaller version of the one designed for desktop. The font sizes are small and it is difficult to interact with it on a mobile device – particularly a smart phone (vs a tablet).
  • It is not responsive, and requires pinching-and-zooming, or horizontal scrolling to view. These are the least desirable actions for a mobile user.


Mobile-friendly, on the other hand, does the exact opposite.

  • Responsive design adapts to the device’s screen size and is clear and easy-to-read.
  • Minimized horizontal scrolling and desired actions are easy to perform.

Mobile-optimized Surveys

Mobile-optimized surveys are designed specifically for mobile devices, and consider more than the look-and-feel of the interface, it involves the whole user experience.

  • Format optimized for mobile experience
  • Reduces the amount of unnecessary scrolling (both horizontally, and vertically)
  • Considers a user’s context – e.g is it web-based, email, in-app
  • Avoids lengthy survey questions, answers, and overall survey length
  • Limits the number of open-ended questions
  • Uses small logos and short videos to reduce download time and keep respondents engaged
  • Enables a ” mobile preview” so you can view the survey experience as a respondent would

Mobile-optimized surveys will ensure a better respondent experience, and therefore provide higher quality results, increase response rates, and get more responses faster.