Market Research – Concept Testing

Using Mobile Surveys in Your Market Research to Test Your Concept

Mobile surveys can be an extremely effective tool to gauge reaction to your new product, understand how a product is performing and meeting customer’s needs, or to get feedback on how to improve it.

We’ve developed a few question ideas in this Survey Template to help you assess your target market’s Concept Testing.

 

  1. Which of the following products/services have you already used/purchased? (Check all that apply)
    Product/Service 1
    Product/Service 2
    Product/Service 3
    Your product/service (if it is already available)

    None of the above
    Not sure / Don’t remember
    Prefer not to answerAdd a Description of your Product or Service here
  2. Would you find this product/service useful?
    Slider (0 = not at all – 10 = definitely)
    Prefer not to answer
    OR
    Definitely
    Somewhat
    Neutral
    Not Really
    Definitely Not
  3. Do you find this product/service to be innovative?
    Slider (0 = not at all – 10 = definitely)ORDefinitely
    Somewhat
    Neutral
    Not Really
    Definitely Not
  4. Do you find the product/service similar to others?
    Very similar
    Similar
    Not sure
    Not similar
    Not similar at all
  5. I think the product/service quality is:
    Excellent
    Good
    Acceptable
    Poor
    Very Bad
    Prefer not to answer
  6. What do you think about its price (provide the price)?
    Very cheap
    Cheap
    It’s the right price
    Expensive
    Very expensive
    Prefer not to answer
    OR
  7. What do you think is the right price for this product/service?
    Specify: _________________ (Numeric Value)
  8. What do you think the strong points of that product/service are? (Check all that apply)
    Point 1
    Point 2
    Point 3

    Other
    Prefer not to answer
    OR
  9. What do you think the strongest points of that product/service are?
    Specify: _______________________________
    Prefer not to answer
  1. What do you think the weakest points of that product/service are? (Check all that apply)
    Point 1
    Point 2
    Point 3

    Other
    Prefer not to answer
    OR
  2. What do you think the weak points of that product/service are?
    Specify: _______________________________
    Prefer not to answer
  3. Rank the following factors, from most important (first) to less important (last),
    that influence your decision to buy this kind of product/service:
    Factor 1 (eg. Quality)
    Factor 2 (eg. Price)
    Factor 3

    Other
    Prefer not to answer
  4. Do you intend to consume THE BRAND in the future?
    Slider (0 = not at all – 10 = definitely yes)
  5. How do you think this product/service could be improved?
    Specify: ________________________________

 

Add demographic questions.

 

You may add the Product / Image / Logo template in any of the questions for additional clarity.