Using Online Surveys to Build Customer Personas

Building Customer Personas? Let Surveys Lead You.   The world is an assortment of personas – each with a different set of thoughts, beliefs, likes and dislikes, and businesses are no exception to this rule.

How to Optimize Surveys for Mobile

Optimize Your Survey for Mobile User Experiences, Not Their Devices If you want to optimize your survey for mobile experiences, you need to consider more than just questions, survey format, and types of media