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Survey your ideal target audience with our advanced targeting criteria

Customize a target audience to take your mobile survey. Target by different demographic, geographic, and mobile usage criterias, with the option to add in quota sampling and so much more.

Select your audience
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Target Audience Builder

You will be able to select all of your targeting needs on a single page once you choose to create your first online survey. Feel free to view this sample guide to see the possible options available for customizing your survey target audience.

Survey language

Select your survey language from the drop-down menu. Note that selecting an alternate language will change the language of the user prompts, not the survey questions and answers. All questions and answers must be input in the language your reader will understand.

Audience Size

Choose the number of completed responses you want from your online survey. You can use our sample-size calculator as a helpful tool if needed.

Targeting Criteria

Reach the right audience within your target market by using the customizable criteria offered below.

Demographic Criteria

  • Gender
  • Age
  • Career
  • Education
  • Employment Status
  • Marital Status
  • Race
  • Number of Children
  • Household Income

Geolocation Criteria

  • Country
  • Region
  • City
  • US Census Regions
  • US DMAs
  • US Census Divisions
  • US Congressional District
  • US Postal Code

Mobile Usage Criteria

  • User Persona
  • Mobile Carrier
  • Installed App
  • OS Platform
  • Manufacturer

Quota Sampling

You can use quotas to control the number of respondents taking your mobile survey who meet a certain condition, like belonging to a certain age group or residing in a certain location.

Click on "enable quotas", set the percentage of respondents you need from each, and don't forget to ensure that all numbers add up to 100%.

Creating Survey Questions

Choose from an array of question types and several other options to construct an online survey that will gather the information you need from your target audience in order to find key insights.

See more

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