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Powered by a vast number of connected consumers.

Adjust your screening criteria to reach millions of consumers across 160 countries worldwide. Target by location, age, gender, education, personas and many more.

Select your audience
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Step by step

You will find everything you need to get started in a single page, as soon as you create your first survey. There are numerous targeting options available at no extra cost, some that carry a charge and several handy options to keep in mind.

Survey language

Select your survey language form the drop-down menu. This will change the language that the users prompts are presented in, not the survey questions and answers. Our demographic questions will be sent out in that chosen language, as well.

Audience size

The number of completed responses your survey receives is your audience size.

Selecting targeting criteria

Reaching the right audience is simple and efficient with our Audience Builder. You set the criteria, we get the respondents.

Demographic Criteria

  • Gender
  • Age
  • Career
  • Education
  • Employment Status
  • Marital Status
  • Race
  • Number of Children
  • Household Income

Geolocation Criteria

  • Country
  • Region
  • City
  • US Census Regions
  • US DMAs
  • US Census Divisions
  • US Congressional District
  • US Postal Code

Mobile Usage Criteria

  • User Persona
  • Mobile Carrier
  • Installed App
  • OS Platform
  • Manufacturer

Adding quotas

You can use quotas to control how many of the respondents taking your survey will meet a certain condition, like belonging to a certain age group or residing in a certain location.

Click on "Enable quotas", set the percentage of respondents you need from each and don't forget to ensure that all numbers add up to 100%.


Choose from an array of question types and several other options to decide what to add to your survey in order to gather the information you need from your respondents.

See more

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