Data quality is everything
And you current solution isn't cutting it.
Instead of fighting the future, we’re embracing it and using advanced technology to connect with real consumers.
By natively integrating with partner apps, we randomize the delivery of surveys to real consumers in targeted demographics while they are organically engaged with the apps on their devices.
We can do better
Market research needs a wake up call.
For the last several decades, market research methodologies—from random digit dialing, to online panels, to river sampling— have evolved in response to shifts in technology, consumer behavior, and flaws within the methodologies themselves. With nowhere else to turn, researchers have had to settle for these outdated methods, while data quality became the victim.
So we came up with a solution.
We developed Organic Sampling, a next-generation sampling methodology built on a new delivery framework called Random Device Engagement (RDE) - an approach that some academics and researchers are already calling the future of market research .
Raise the bar with Organic Sampling
Targeted and RandomizedTargeting
Reach real people in real situations
Insights are only accurate if the data is authentic, meaning that respondents shouldn’t be asked to leave their regular routines to complete a survey. Rather than sending respondents to their inbox or recruiting through banner ads or pop-ups, our survey methodology uses programmatic delivery and a mobile-optimized UX to send in-app invitations to respondents while they are naturally engaged on their device.
Mobile integration and delivery
Native integration with our 120K+ partner apps allows us to easily send surveys as advertising alternatives to users who already have the apps installed, giving us reflexive, immediate responses directly from targeted samples of consumers without disrupting their mobile experience or creating a biased atmosphere.
AI-driven fraud prevention
With the advances in technology comes advances in fraud, but we’re two steps ahead.
We developed a proprietary algorithm using machine learning technology that detects fraudulent bots and suspicious activities at the question level—detecting anything from nonsensical open-ended responses to questionnaires being answered too quickly. Our in-app integration with partnered apps paired with artificial intelligence removes insincere responses immediately.Fraud Prevention
We rely exclusively on our distributed global network of real consumers so we can avoid typical panel problems.
Such as declining participation, panel fatigue and conditioning, and data quality issues from bought sample and their secretive sources.
We have nothing to hide,
so we pass the holistic consumer insights onto you. Our Dynamic Sample Book offers a prediction of the incidence rate of the survey sample audience before the launch of each survey, and when the survey is complete, we’ll automatically provide you with respondents’ demographic data at no additional cost.