Many AI market research tools focus on one piece of the puzzle, like social media sentiment analysis or competitive tracking. Other survey platforms are adding AI features, but they remain fragmented. Pollfish is the only market research platform that unifies the entire workflow: an AI Survey Builder to create, a global Pollfish Audience to collect high-quality data using conversation AI powered surveys, and an AI survey Analysis engine to analyze and deliver reports in minutes. It is an end-to-end solution built by market researchers for market researchers, not a collection of add-ons.

An AI survey builder, like the one offered by Pollfish, uses artificial intelligence to help you create a complete survey from a simple text prompt. It can suggest questions, predict the best question types, optimize the survey flow, and even help you build advanced studies like Conjoint and Maxdiff. It is designed to save you time and improve the quality of your questionnaire, acting as an expert assistance for your research.

Yes. Our Conversational AI feature is designed specifically for this. It allows you to get deep, qualitative-style insights at the speed and scale of quantitative research. By engaging respondents in a natural, back-and-forth chat, our AI uses dynamic prompts to uncover authentic, in-depth responses that a standard text box would miss, giving you the “why” behind the “what.”

AI survey data analysis uses technologies like natural language processing (NLP) and machine learning to interpret your survey results. The upcoming Pollfish AI Survey Analysis will read your study’s intent, run statistical analysis to find meaningful differences between segments, and perform thematic analysis on open-ended text to cluster themes, detect sentiment, and find key quotes automatically.