Top 7 Enterprise Market Research Tools in 2025

Unlike smaller companies, enterprises require market research tools that can handle scale, complexity, and global reach. Special considerations for choosing an enterprise market research tool include:

• Scalability and global reach: Can the platform handle large respondent volumes, multiple geographies, and multilingual studies?
• Data quality and reliability: What guardrails are in place to ensure responses are valid, representative, and free from fraud or bias?
• Pricing model & transparency: Does the platform provide transparent, pay-per-response pricing that’s clearly visible as you build your surveys so that there are no surprises after the survey is complete? Can you add unlimited team members at no extra cost?
• Expert support and services: Can you choose between managing your own DIY surveys or having a dedicated team handle everything for you from end to end? Also, is there a dedicated account manager regardless of which option you choose?
• Advanced analytics and customization: Can you easily filter survey data and create custom charts with multiple variables in just a few clicks, without needing external tools?

In this article, we explore the top 7 enterprise market research tools, including:

1. Pollfish
2. Qualtrics
3. Suzy
4. SurveyMonkey
5. Manus
6. Typeform
7. Qualaroo

If you’re looking for other types of market research tools, such as data aggregator platforms, social media sentiment tools, competitor research software, and more, check out our article on the 14 best market research tools by category.

Let’s start with Pollfish, our own enterprise survey platform.

1. Pollfish

In this section, we’ll take a detailed look at how Pollfish works and discuss key benefits for enterprise companies, including our:

• Global first-party respondent communities
• Rigorous fraud detection and data reliability
• Transparent pay-per-response pricing
• Unlimited seats & dedicated account manager
• Complete team onboarding

Note that enterprises can choose between three flexible usage options:

• Self-service DIY: Build and manage your own surveys. A dedicated account manager is also available to help at any time.

• Full-service offering: We’ll handle custom research projects for you from start to finish, including survey programming, sample & fielding, data processing & analysis, reporting, and more.

• Volume discounts: Available for budgets of $25,000+ across both service types.

How to Use Our Enterprise Market Research Platform to Build a Survey

Before getting into the details, here’s a brief overview of how you can use Pollfish’s user-friendly platform to create a market research survey:

1. Choose your target audience: Layer options from six categories of targeting filters to reach as broad or specific an audience as you want.
2. Build your survey: Choose from 16 question types and a variety of advanced questionnaire design features to craft your survey. Need a jumpstart? Use our AI survey builder to build a survey off a simple prompt.
3. Review and analyze your results: Filter responses, compare segments, and create custom branded charts using multiple variables, all within the Pollfish platform.

Now, let’s take a look at each step in more detail.

Step 1: Define Your Target Audience

One of the most important parts of crafting a strong market research survey is choosing an audience that accurately reflects your target market. Pollfish offers a wide variety of targeting options, so you can reach the precise audience you need.

❇️ 6 Main Targeting Options

Pollfish’s extensive targeting criteria allow you to collect data from broad groups (e.g., all adults in the U.S.) or hyper-specific populations (e.g., millennial parents in NY who earn over $100k and regularly shop for pet food), depending on your needs.

Targeting filters are broken down into 6 categories:

• Demographics
• Geographic Criteria
• Consumer Lifestyle
• Employment & Occupation
• Behavioral Data
• Media

Note: Pollfish is on a mission to avoid longer surveys. Many of the targeting criteria will be delivered in your final data set by default, so you don’t have to ask respondents to select their gender, age, or education, among other demographic data points.

❇️ Audience Quotas for Balanced Samples

Pollfish’s audience quota feature helps enterprises control sample balance, ensuring results aren’t skewed toward any one demographic. This is especially valuable for large organizations that need representative market insights across key segments like age, region, or income for informed decisions.

For example, you could set quotas to ensure equal representation from millennials and Gen X audiences, preventing results from being dominated by one customer segment.

Step 2: Craft Your Survey

Pollfish offers extensive, customizable survey programming features to help you design your surveys to your exact specifications and needs.

❇️ 16 Question Types

Some of the question types we offer include:

• Conjoint Analysis: Important for enterprises testing feature bundles, subscription tiers, or product variations at scale. It reveals which trade-offs matter most, guiding pricing and product strategy.

• MaxDiff (Maximum Difference Scaling): Helps enterprises prioritize attributes (e.g., what matters most in packaging, messaging, or features) without the bias of rating everything “important.”

• Pricing Study (Van Westendorp): Crucial for pricing strategy in competitive markets, especially for new products or tiered services.

• Net Promoter Score (NPS): Widely adopted at the enterprise level to track brand loyalty, benchmark performance, and tie results to financial metrics.

• Constant Sum: Useful for budget allocation insights, showing how potential customers distribute spend across categories or features.

• Ranking and Matrix Table: Efficient ways to evaluate multiple features or service attributes at once, supporting prioritization and benchmarking.

• A/B Testing: Valuable for iterative optimization of marketing campaigns, product interfaces, or ad creatives at scale.

Read the full list of question types here.

❇️ Advanced Questionnaire Design Features

For enterprise market research, some of the most relevant features are the ones that ensure data quality, representative samples, and complex logic handling at scale.

Advanced survey design features Pollfish offers include:

• Skip Logic Branching: Enables complex survey flows that adapt to respondent answers, reducing noise and improving data relevance.

• Screening Questions: Prevents unqualified respondents from skewing results.

• Answer and question shuffling: Randomize the order of survey answers and questions to reduce bias.

• Mutual Exclusions: Ensures logical consistency in responses, which matters when analyzing at enterprise scale.

• Survey Preview & Advanced Controls: Safeguards against errors before large, costly deployments.

Explore Pollfish’s additional survey design capabilities more in-depth here.

Step 3: Extract Valuable Insights from the Survey Data

As soon as survey responses start coming in, you can explore the data directly on the Pollfish platform — no need to export data unless you want to. Choose from a variety of tools for exploring, visualization, filtering, and sharing your market research findings.

❇️ Filter by Segment or Response

In just a few clicks, Pollfish lets you break down your data by specific audience segments or individual responses.

For example, you could compare purchase intent among U.S. versus European respondents, or isolate how CIOs in the finance sector rated product usability compared to IT managers in healthcare. You can also filter by specific answer choices, for instance, viewing only respondents who selected “strongly agree” when asked about switching providers.

❇️ Create Charts Using Multiple Variables with Insights Builder

Insights Builder, available for high-volume users and full-service projects, allows you to effortlessly manipulate, sort, and graph data directly within our platform, as seen in the image below:

You can create advanced, custom charts with multiple variables (e.g., income + location + age + behavior) without requiring external tools like Excel.

❇️ Statistical Testing

Statistical testing outcomes are easy to interpret, with differences highlighted through color coding and letter-based notation.

If you wanted to compare product adoption rates across industries, Pollfish would automatically highlight statistically significant differences. For example, it could show that finance executives (highlighted in dark green with capital “A” notation) adopt your solution at a much higher rate than healthcare administrators (marked with lowercase “b”).

❇️ Export Your Data (PDF, Excel, SPSS, Crosstabs)

Export survey results in multiple formats, including PDF, Excel, Crosstabs, and SPSS. This is especially useful for enterprises that rely on established analytics pipelines and statistical tools.

❇️ Build Presentations Directly in Our Platform

With Pollfish, you can build and export PowerPoint presentations directly in our platform, reducing the need to juggle multiple tools and making it quicker and easier to incorporate charts into your reports.

Next, let’s explore some of Pollfish’s additional key benefits for enterprise market research.

Large First-Party Audience Network

Pollfish sources responses from audience panels owned and maintained by our parent company, Prodege. This audience spans across 125+ countries and 100 million people.

The scale, reach, and control of this respondent community means enterprises get:

❇️ Global Coverage at Scale

Enterprises often need to run studies across multiple countries, regions, and demographics. Having access to 100 million respondents in 125+ countries ensures you capture diverse, representative data rather than relying on small, localized panels.

❇️ Speed and Efficiency

Proprietary access means faster turnaround times. General population survey results typically come back within just a few hours, while niche or highly targeted audience surveys usually take only a few days.

As some of our customers shared on Trustpilot:

“I needed a 25 question survey answered, and was able to get 500 completed surveys in 8 hours with Pollfish. The presentation of the results is very impressive and the demographics information Pollfish provided is invaluable.”
– Read the full review here

“The thing that amazes me most is how quickly you can get your data results back. So fast! Usually in a couple of hours.”
– Read the full review here

“I’m amazed at how quickly the platform was able to deliver rich, segmentable data from over 500 respondents. I had feature-ready insights in only 3 days.”
– Read the full review here

“I’ve used Pollfish before so when I needed to test concepts for a new business pitch in 5 countries over the holiday, I turned to Pollfish. The surveys were easy to set up, allowed me to select my very specific target and launched right away. Within a couple of days I had my results in an easy to interpret, actionable format well within my budget.”
– Read the full review here

High Audience Data Quality You Can Rely On

Since our audience network is owned and maintained by parent company Prodege, Pollfish can enforce higher standards for respondent recruitment, engagement, and fraud prevention. You can be confident that the data is trustworthy and can help guide high-stakes business decisions.

❇️ In-house Panel Support, Security, and Compliance Team

Our research staff includes former Hall & Partners, Ipsos, Nielsen, Lieberman Research, NPD, and Kantar researchers who use best practices and methods to align with industry standards.

❇️ Manual Review of Open-Ended Responses

Pollfish’s research team reviews all open-ended survey responses, removing and replacing low-quality answers like gibberish, irrelevant text, or one-word replies. Unlike platforms that rely only on automation, this extra layer ensures enterprises aren’t left with incomplete or unusable data.

❇️ 14-Day Evaluation Periods

Before new panelists can join client surveys, they complete a series of internal quality checks during their first 14 days. Those who fail to meet our standards are removed, while ongoing spot checks ensure only vetted, reliable respondents remain in the panel.

❇️ Trust Scores

Pollfish assigns each panelist a dynamic Trust Score, updated with AI and machine learning to track response quality and engagement. Low scores lead to removal or extra verification, while high scores unlock more earning opportunities, incentivizing long-term accuracy and reliability for enterprise studies.

❇️ Fraud Detection Technologies

Pollfish employs multiple fraud detection technologies to ensure the reliability of your survey responses, including:

• Unique User IDs
• Anti-VPN
• Device fingerprinting
• Straight-lining detection
• Speeding prevention

And so much more.

❇️ Behavioral Data Validation

Instead of relying only on self-reported profiles, Pollfish actively cross-checks respondents using behavioral data such as purchase receipts and browsing activity. If someone reports not having children but starts consistently buying baby products, for example, our system may flag the mismatch.

As several of our customers shared on Trustpilot:

“The most important point to make is that I trust the responses of my survey. My target audience was very specific and I could tell that the responses were legitimately coming [from] subjects in my target audience.”
– Read the full review here

“Each time I use this service I am blown away by the speed with which the responses come in and with the detail which most of them include. You can tell that the respondents take this very seriously. They must really enjoy doing it.”
– Read the full review here

Unlimited Seats at No Extra Cost & Transparent Pricing

Many enterprise survey platforms add steep fees for each additional user, and survey pricing is not completely transparent. Pollfish takes a different approach.

❇️ Unlimited Seats at No Extra Cost

Pollfish includes unlimited user seats at no extra charge, which is essential for large enterprises where multiple teams and employees need access to create surveys or review findings.

❇️ Transparent Pay-Per-Response Pricing

Pricing is always transparent as you design your survey, so you’ll never encounter hidden costs or unexpected fees. The dynamic pricing calculator updates instantly as you add or remove filters.

Here’s how it breaks down for the example above:

• Base Cost: Each response starts at $0.95.
• Added Filters: Two extra filters (Household Income, Pets in Household) each add $0.55 to the cost per response.
• Updated Cost: With these filters, the cost per response is now $2.05 ($0.95 + $0.55 + $0.55).
• Total Survey Cost: For 600 completed responses, the total survey cost is displayed upfront as $1,230 ($2.05 x 600).

As several of our customers have stated on Trustpilot:

“The dollar amount they quote you in their cost calculator tool, and the number they show when you’re developing the survey, is the number you pay. I was burned multiple times by [competitor] charging me unexpected amounts and making it difficult to quit an expensive subscription. I’m so happy to have found Pollfish as an alternative. Their support team also responds VERY quickly to chat messages and has been tremendously helpful the few times I had questions.”
– Read the full review here

“The pricing is clear and transparent from the beginning. The results come quickly and can be downloaded in different formats and with different filters. What we like most is the ability to filter the results and analyze them separately for each segment. We highly recommend this platform.”
– Read the full review here

“They charge based on the completed response. It is very fair and transparent. As a researcher, I have used many survey platforms, but they are the best so far.”
– Read the full review here

Full Service Market Research (through Our Parent Company, Prodege)

As mentioned, for enterprises that prefer a fully done-for-you service, we can take care of:

• Survey programming
• Sample & fielding
• Data processing & analysis
• Reporting

Each project will receive dedicated specialists, including a sample manager and a project manager, with additional specialized roles added based on your specific service needs.

Learn More About Pollfish & Create a Free Account

You have three easy options for getting started:

• Create a free account, no credit card required
• Schedule an introductory call
• Inquire about full-service enterprise market research through Prodege

2. Qualtrics

Qualtrics is an enterprise-grade Experience Management (XM) platform that combines customer, employee, brand, and market research into one system, powered by AI and analytics.

Key Features

• Advanced survey tools (MaxDiff, Conjoint, TURF, etc.)
• AI-driven text and sentiment analytics at scale
• Global panel access (via Qualtrics Audience)
• Predictive analytics and automated recommendations
• Enterprise-grade compliance (GDPR, HIPAA, FedRAMP)
• Integrations with CRM, ERP, analytics, and HRIS platforms
• Dashboards and collaboration tools

Done-for-You Service? Yes, Qualtrics offers full-service research and consulting via its XM Institute and Research Services team. Enterprises can outsource design, sampling, analysis, and reporting, or run fully DIY within the platform.

Note: To learn how Pollfish compares to Qualtrics, see this article.

3. Suzy

Suzy is an AI-powered consumer insights platform combining quantitative and qualitative research in a single ecosystem.

Key Features

• Proprietary vetted consumer panel (Crowdtap) for high-quality data sets
• AI‑driven survey templates, MaxDiff, Data Explorer, video open‑ends, automated analysis, PowerPoint/Excel exports
• Combines quant, qual, live interviews, retargeting, and trend signals in one platform
• Support from a “Center of Excellence” team ensuring research rigor.

Done‑for‑You Service? Yes. Suzy provides managed services and expert support for methodology, design, and project execution through its enterprise offerings.

Note: To learn how Pollfish compares to Suzy, see this article.

4. SurveyMonkey

SurveyMonkey is a popular survey platform offering AI-powered survey building, audience access, and advanced analytics.

Key Features

• 500+ templates
• Global panel access
• Advanced logic and branching
• Real-time analytics with AI insights
• 200+ integrations (Salesforce, Tableau, Slack, etc.)
• Enterprise-grade security and admin tools

Done-for-You Service? Yes, via SurveyMonkey Audience and Market Research Solutions, enterprises can get managed services for sampling, survey design, and insights delivery.

Note: To learn how Pollfish compares to SurveyMonkey, see this article.

5. Manus

Manus is an autonomous AI agent that takes high‑level prompts and can help deliver full market research reports.

Key Features

• AI‑powered, fully autonomous report generation
• Real‑time data analysis across social sentiment, pricing, regulatory updates, and consumer behaviors
• Professional, interactive web report output
• Significant efficiency gains versus traditional methods (minutes vs. weeks)

Done‑for‑You Service? According to Manus’s website, they are primarily a DIY AI platform. We recommend you reach out to their support to inquire if they provide a full-service offering.

6. Typeform

Typeform is a visually appealing, conversational form/survey builder known for one‑question‑at‑a‑time design, rich interactivity, and deep integrations.

Key Features

• Interactive survey design with logic jumps and multimedia support
• AI-powered “Smart Insights” for analytics and narrative summaries
• Extensive integrations (500+) for workflow automation
• Enterprise-grade features include SSO, GDPR/HIPAA compliance, dedicated support, custom branding & domains, EU data hosting

Done‑for‑You Service? Mostly DIY, but the Enterprise tier offers VIP support, onboarding, and training.

7. Qualaroo

Qualaroo is a website/app feedback and user research tool that captures real-time insights via “Nudges™.” It’s intended for Product Development, UX, and growth teams seeking contextual customer feedback to uncover pain points and optimize digital experiences.

Key Features

• In-app, on-site, and prototype surveys
• Behavior-triggered nudges and branching logic
• IBM Watson-powered sentiment analysis
• Multi-language support and custom branding
• Integrations (HubSpot, Salesforce, Tableau, etc.)

Done-for-You Service? Qualaroo is primarily a DIY tool. We recommend you reach out to their support to inquire if they provide a full-service offering.

Ready to Learn More About Pollfish?

We invite you to create a free Pollfish account (no credit card required) and/or book an introductory call.