8 Top Full-Service Market Research Companies (In-Depth Look)
Companies often turn to full-service market research firms for expert support across various areas, whether that’s quantitative surveys, qualitative methods like focus groups and interviews, and more. This can include everything from study design and audience targeting to data analysis and presenting clear, actionable insights.
When choosing a full-service market research company, you should look for:
- A commitment to high data quality: Is data accuracy an afterthought, or is it at the core of the company’s operations and decision-making?
- Reliable audience panel: Does the company own and operate its own first-party audience network to ensure authentic, reliable responses? Or do they rely on third-party audiences with unknown quality standards?
- Dedicated specialists assigned to your project: Will you work with dedicated specialists who know your project inside and out? Or will you be fighting for time working with an employee who is spread too thin over multiple projects?
- Flexible service options: Can you choose between full-service, end-to-end support, or targeted help in specific areas? And does the company offer both quantitative and qualitative methods, such as surveys, interviews, focus groups, and more?
- Powerful data visualization tools: Does the company provide in-depth analysis with custom charts and reports tailored to your needs? Or are you limited to generic, one-size-fits-all templates?
To help you choose the best full-service market research company for your needs, we’ve compiled this list of the top options. We’ll start with our parent company, Prodege.
Best Full-Service Market Research Companies
1. Prodege
Prodege is a full-service market research company renowned for exceptional survey data quality. Prodege is the world’s largest single-panel owner, with over 100 million respondents across 125+ countries. (Learn more about our approach to data quality).
Flexible Service Offerings
We offer two ways to work together:
- An end-to-end service where Prodege manages the entire survey process from start to finish.
- Support with specific areas such as:
- Research design
- Survey programming
- Sample & fielding
- Data processing & analysis
- Reporting
Both quantitative methods (surveys) and qualitative services (interviews, focus groups) are available.
Here’s what Remesh had to say about working with us:
Dedicated, Expert Account Specialists
Every Prodege project is assigned its own dedicated specialists to ensure your company gets the attention it deserves. At minimum, this typically includes a sample manager and a project manager, with additional specialized roles added based on your needs.
This means reliable follow-through, fast responses, and expert guidance from seasoned market research professionals — not a single overworked account rep juggling dozens of clients at once.
Pollfish: DIY Survey Software from Prodege
Beyond full-service research services, Prodege also owns and operates Pollfish, a powerful DIY survey platform built on the same commitment to data quality.
You can learn more about running market research surveys with Pollfish in our article on the best survey software for market research.
Up next, we’ll examine several of Prodege’s key advantages, including:
- Commitment to high data quality
- First-party audience network for reliable data
- Powerful data visualization tools
Let’s dive in.
Commitment to High Data Quality
The Issue: Data quality is arguably the most important factor when choosing a market research partner — especially as AI bots and fraudulent responses have become more common. Even a perfectly designed survey can produce misleading results if response quality is compromised.
When you’re basing major business decisions on research findings, poor data quality becomes a costly risk.
Our approach: That’s why data quality is foundational to everything we do at Prodege. We have a 40-person Panel Support, Security, and Compliance Department dedicated specifically to this issue. For a deeper look at our approach, see our article: 3 Survey Data Quality Issues Sabotaging Your Research (& How We Fix Them).
First-Party Audience Network for Reliable Data
To ensure the reliability and authenticity of survey responses, Prodege owns and operates its own first-party audience networks. This is in contrast to many market research firms that purchase responses from third-party networks with unknown quality standards.
Here are some examples of Prodege’s rigorous quality checks:
✅ 14-day evaluation period
New members of Prodege’s audience panel must complete internal test surveys for their first 14 days, allowing us to evaluate response quality. Access to client-facing surveys is granted only after they demonstrate consistently high-quality, thoughtful answers.
✅ Identity verification through purchase receipts
Members earn rewards through multiple activities, including uploading purchase receipts. This behavior is impossible for bots to replicate, confirming members are real people while validating their self-reported preferences. For instance, if someone indicates they follow a vegetarian diet but their receipts regularly include meat products, the system might identify the discrepancy and prompt a profile review.
✅ Opt-in survey participation
Unlike other panels that bombard panelists with aggressive emails and texts, Prodege’s audience members only take surveys when they want to. Our dashboard offers games, videos, and other engaging activities, making surveys just one option among many for earning rewards. Members participate when they’re genuinely motivated, resulting in higher-quality responses.
✅ Trust quality scoring
Members who provide consistently thoughtful responses earn access to higher-paying opportunities, creating a clear incentive for quality.
✅ Advanced anti-fraud procedures
Prodege applies a variety of anti-fraud technologies and processes, including unique user IDs, anti-VPN measures, trap questions, speeding prevention, straight-lining detection, manual human review of open-text responses, and many more.
These are just some examples of the many measures Prodege takes to ensure high-quality data.
Powerful Data Visualization Tools
Over the years, Prodege has acquired multiple proprietary tech platforms to deliver faster, higher-quality services at lower costs. One of the platforms Prodege customers have access to is Insights Builder, a powerful data analysis and visualization tool.
Insights Builder lets you manipulate complex survey data, create sophisticated graphs, perform statistical testing, and more, all within minutes and directly within the platform. This saves hours of manual work in external tools, significantly improving both project timelines and costs.
As BuzzFeed has noted:
Interested in Learning More About Prodege?
We invite you to:
2. Drive Research
Drive Research is a full-service market research company.
Some of their services include:
- Online Surveys
- Customer Surveys
- Employee Surveys
- Qualitative Recruiting
- Focus Groups
- In-Home Usage Tests (IHUTs)
- PR Surveys
- Advanced Analytics
Overall, they’re a solid market research agency that offers various market research solutions.
3. Touchstone Research
Touchstone Research is a full-service market research firm.
Some of their services include:
- Qualitative research
- Quantitative research
- Survey Design
- Recruitment and fieldwork
- Insight communities and online panels
- UX research
- Dial testing
- Secure content testing (SCT)
- Youth and family insights
- Global research
- Augmented sampling
- Conversational AI surveys
Overall, they’re a solid provider for gaining consumer insights and understanding market trends across various demographics.
4. ISG
ISG is a full-service market research provider.
Some of their offerings include:
- Service Provider Research
- Software Provider Research
- Benchmarking & Price Research
- Market Intelligence
Overall, they’re a solid data-driven market research firm that can help you get a pulse on public opinion.
5. Research America
Research America is a full-service market research company.
Some of their services and solutions include:
- Innovation and Development
- Ad Tracking and Brand Messaging
- Landscaping and Benchmarking
- Presentation and Reporting
- Health and Sustainability
- Strategic Consulting
- Qualitative Marketing Research
- Quantitative Data Collection
6. Kantar
Kantar is a full-service market research platform.
Some of their solutions include:
- Brand Tracking
- Brand Strategy
- Creative Testing and Optimisation
- Media Effectiveness
- Innovation and Product Development
- Customer Experience
- Research Services and Survey Solutions
- Qualitative research
- Kantar’s Consulting Practice
- Sustainability
- Consumer and Shopper Behaviour
- AI-Powered Capabilities
- Qual Research
They’re a solid provider for custom research on your target audience via several methodologies. They serve various industries.
7. Ipsos
Ipsos is a full-service market research firm.
Some of their solutions include:
- Market Strategy & Understanding
- Innovation
- Creative Excellence
- Brand Health Tracking
- Ipsos MMA
- Strategy3
- Channel Performance
- Simstore
- Observer
- User Experience
Overall, it’s a solid consulting firm that can help you make more strategic, smarter decisions.
8. SG Analytics
SG Analytics is a full-service market research provider.
Some of their solutions include:
- Market Segmentation Services
- Product Development Research
- User Acceptance Testing (UAT) Studies
- Concept Testing
- Competitor Analysis
- Ad Effectiveness
- Pricing Strategy
- Customer Satisfaction and Experience
- Market Entry Strategies
- Brand Awareness and Positioning
- Social and Environmental Studies
- Consumer Behavior Research
Overall, it’s a great provider for helping you make strategic decisions.
Interested in Learning More About Prodege?
We invite you to:
Ready to Try Pollfish?
Create your survey with AI, target high-quality respondents starting at $0.95 per complete, and start getting results in just minutes in real-time. From running a simple product concept survey to managing a constant stream of trackers for dozens of clients in dozens of countries, we’ve got you.