7 Best Van Westendorp Pricing Software (In-Depth Look)
In this post, we’ll review the best Van Westendorp pricing software on the market to help you find the right tool for your research needs.
We’ll start with Pollfish, our own survey platform. Pollfish is built to handle sophisticated Van Westendorp pricing studies while keeping the setup process intuitive, no matter how complex your research design.
From there, we’ll walk through the other top options available so you can choose the solution that best fits your goals.
Note: Want to learn more about the Van Westendorp pricing method itself? Explore our in-depth Van Westendorp Pricing Model Guide.
Best Van Westendorp Pricing Software
1. Pollfish
Pollfish is our DIY Van Westendorp pricing software, renowned for our commitment to high-quality data, transparent pay-per-response pricing, and fast turnaround time. We offer sophisticated capabilities for audience targeting, questionnaire design, and data analysis — all through an intuitive platform that’s easy to use whether you’re a beginner or a seasoned researcher.
In this section, we’ll discuss:
- How to run Van Westendorp pricing research with Pollfish
- Benefits of using Pollfish for Van Westendorp pricing analysis, including:
- Rigorous data quality measures so you can rely on your survey results
- Pay-per-response pricing with no subscriptions or hidden fees
- Fast turnaround times, from a few hours to a few days
- Complimentary support from seasoned market researchers available 24/7, including nights and weekends
- Intuitive, easy-to-use platform for quickly launching Van Westendorp surveys with a minimal learning curve
- Our full-service option for Van Westendorp research, fulfilled through our parent company Prodege. We can run your entire study end-to-end or assist with specific areas, from research design to reporting. Reach out to learn more or request a quote
A Brief Overview of How to Conduct Van Westendorp Pricing Research with Pollfish
Below, we offer a brief look at how to launch Van Westendorp pricing surveys on Pollfish. We’ll walk through the pre-built template option, but Pollfish also lets you build surveys from scratch or using our AI Survey Builder.
❇️ Step 1: Open the Pollfish dashboard and click “Create project” → “From template” on the upper-right side:
❇️ Step 2: Apply our Pricing Study (Van Westendorp) template, which is pre-populated with the four Van Westendorp pricing questions, and optionally add any relevant multimedia (e.g., images)
❇️ Step 3: Apply the Newton-Miller-Smith extension (optional)
The Newton-Miller-Smith questions ask about the likelihood of customers purchasing the products or services they were shown (e.g., “On a scale of 1–5, how likely are you to buy this product?”).
❇️ Step 4: Employ conditional branching & other advanced survey design elements (optional)
Conditional branching routes respondents to follow-up questions based on their previous answers, helping make your study more personalized and relevant to each participant.
Note: Learn more in our article on the best survey software with skip logic.
We also support other advanced survey design elements, including:
- Setting quotas
- Screening questions
- Shuffling answers
- Randomizing questions
- Multimedia questions (e.g., images or videos)
❇️ Step 5: Choose your target audience
Pollfish offers extensive audience targeting options:
- Targeting filters: Choose from 50+ targeting filters in 6 categories, including Demographics, Geographic Criteria, Consumer Lifestyle, Employment & Occupation, Behavioral Data, and Media.
- Audience templates: Speed up the setup process with pre-configured audience templates for common segments, including Adults 18+, Expecting Mothers, Gamers, Moms, Pet Owners, and more.
- Audience quotas: Define exactly how many respondents you need from each demographic group — age brackets, regions, income levels, and more — to ensure your sample reflects your target market.
- Behavioral filtering: Target based on verified shopping behavior, including specific retailers visited (e.g., Walmart, Costco, Target) or products purchased (e.g., Ruffles, Dr. Pepper, Angel Soft, Tabasco). Pollfish panelists upload purchase receipts, providing verified behavioral data for accurate targeting and reliable research outcomes.
❇️ Step 6: Analyze your results
Here’s what the Van Westendorp Price Sensitivity Meter looks like within Pollfish:
Pollfish makes it easy to slice and filter your data by any demographic or audience segment, so you can extract insights for the exact groups you care about.
Our Insights Builder platform (available for high-volume users) takes it even further, enabling in-depth analysis of complex datasets:
In just a few clicks, you can easily build complex multi-variable charts, employ statistical testing, and create report-ready visuals in your brand colors, all without exporting to external platforms.
Benefits of Choosing Pollfish for Your Van Westendorp Analysis
Beyond Pollfish’s intuitive and flexible Van Westendorp analysis capabilities, we also offer a number of other benefits.
Rigorous Data Quality Measures
At Pollfish (through parent company Prodege), we’re deeply committed to safeguarding the quality of your data and protecting against survey fraud. We invite you to explore our write-up on the topic: 3 Survey Data Quality Issues Sabotaging Your Research (& How We Fix Them).
Unlike competitors that buy responses from third-party sources, we source the vast majority of respondents through Prodege’s first-party audience panel. This allows us to have full control over how respondents are recruited, vetted, and managed, ensuring that you can trust and make confident decisions based on the results of your Van Westendorp pricing study.
Just a few of the data quality measures we employ include:
- Verifying respondent identities through diverse activities beyond surveys. For instance, when panelists upload purchase receipts to earn rewards, that allows us to be confident they’re a genuine human, and not a bot.
- A rigorous 14-day evaluation period before new audience members can participate in client surveys.
- Manual review of every open-ended response. Our dedicated Project Management Team meticulously reviews each submission and removes any low-quality answers.
- Dynamic trust scores assigned to participants based on a proprietary machine learning algorithm.
- Advanced fraud detection technologies, including multi-level registration verification (e.g., CAPTCHA, Device ID Reputation, 100% Double Opt-In, etc.), tech consistency (carrier/targeting alignment check), single user IDs (eliminating duplicate survey takers), advanced anti-VPN measures, and so on.
- And more.
As several customers shared on Trustpilot:
“The most important point to make is that I trust the responses of my survey. My target audience was very specific and I could tell that the responses were legitimately coming [from] subjects in my target audience.”
– Read the full review here
“Each time I use this service I am blown away by the speed with which the responses come in and with the detail which most of them include. You can tell that the respondents take this very seriously. They must really enjoy doing it.”
– Read the full review here
Pay-per-Response Pricing
Pollfish’s pay-per-response pricing model means you always know your exact survey cost upfront. Add audience filters and watch your price update in real time — no subscriptions, no hidden fees.
Example: Let’s say you’re running a Van Westendorp survey to find the optimal price point for a new flavored sparkling water brand. You want responses from 500 U.S. adults who are married, have children, and own pets, since this demographic may have different price sensitivities than other groups. In this example:
- The base cost is $0.95 per response
- Each audience filter (e.g., Marital Status, Number of Children in Household, Pets in Household) adds an additional $0.55
- The total cost per response is $2.60
- For 500 responses, the total survey price is displayed upfront as $1,300
You can also use our pricing calculator to get an estimated total cost for your Van Westendorp survey without even signing up for our platform. Just select the “Price Sensitivity” research method in the calculator, fill out the remaining relevant fields, and you’ll instantly see your estimated total cost based on your selections.
As several customers shared on Trustpilot:
“They charge based on the completed response. It is very fair and transparent. As a researcher, I have used many survey platforms, but they are the best so far.”
– Read the full review here
“The dollar amount they quote you in their cost calculator tool, and the number they show when you’re developing the survey, is the number you pay. I was burned multiple times by [competitor] charging me unexpected amounts and making it difficult to quit an expensive subscription. I’m so happy to have found Pollfish as an alternative. Their support team also responds VERY quickly to chat messages and has been tremendously helpful the few times I had questions.”
– Read the full review here
“The pricing is clear and transparent from the beginning. The results come quickly and can be downloaded in different formats and with different filters. What we like most is the ability to filter the results and analyze them separately for each segment. We highly recommend this platform.”
– Read the full review here
Fast Turnaround Time
Working with our own audience networks allows us to have an industry-leading turnaround time, ranging from a few hours for general populations (such as adults 18+ in the U.S.) to a few days for more specialized niches (such as millennial parents who purchase premium baby food brands).
Review for a general population survey:
“I needed a 25 question survey answered, and was able to get 500 completed surveys in 8 hours with Pollfish. The presentation of the results is very impressive and the demographics information Pollfish provided is invaluable.”
– Read the full review here
Review for a specialized niche:
“I’m amazed at how quickly the platform was able to deliver rich, segmentable data from over 500 respondents. I had feature-ready insights in only 3 days.”
– Read the full review here
Complimentary Support From Seasoned Market Researchers
We offer complimentary guidance available 24/7 via chat or phone, including evenings and weekends.
Beyond basic technical support, our researchers can help with questions related to Van Westendorp survey design, selecting the right audience, and analyzing your data.
As some of our customers mentioned on Trustpilot:
“The customer service team is super responsive too for those more complex enquiries about the tool and criteria. All in all this experience has been way easier (and cheaper) than any other ‘big players’ out there.”
– Read the full review here“I love this product. I feel like it gives me enterprise grade market survey tech at a consumer price. Highly recommend. I love how responsive the customer support team is.”
– Read the full review here
“The customer service I received was fantastic. Brilliant guidance that helped get high-quality results. I was really pleased with the outcome and highly recommend using them.”
– Read the full review here
Intuitive and Easy to Use
Pollfish makes running Van Westendorp studies (or any other methodology) straightforward. Use our step-by-step survey builder, customizable templates, or AI Survey Builder to get started quickly.
From there, you can set precise audience targeting filters, apply complex survey logic, and combine Van Westendorp questions with other question formats in a single survey.
As several of our customers noted:
“Pollfish is probably the single easiest software I’ve ever used. The drag and drop builder is great itself, but the template library also has anything we ever need, so you rarely have to design anything from scratch. The templates are also designed very well, we usually pick one, do a couple edits, and deploy. The whole thing takes less than 10 minutes.”
“The surveys were easy to set up, allowed me to select my very specific target and launched right away. Within a couple of days I had my results in an easy to interpret, actionable format well within my budget.”
“I have used this platform ~10x over time and find the process easy, their review process helpful, and the insights I get from people valuable as I work through different product concepts in market research. Their pricing is more reasonable than other competitors I’ve looked into, and am happily going to continue using Pollfish.”
Our Full-Service Option for Van Westendorp Research
With our full-service offering, fulfilled through our parent company Prodege, you receive hands-on support and expert guidance throughout the process to ensure you get the most out of your pricing analysis.
Deliverables you receive include:
- A PowerPoint with a Van Westendorp Price Elasticity Curve showing the four intersecting points:
- The Point of Marginal Cheapness (PMC)
- The Point of Marginal Expensiveness (PME)
- The Indifference Price Point (IPP)
- The Optimal Price Point (OPP)
- A separate slide with an explanation of the terms and a summary of the basic implications of the analysis.
- Additional deliverables tailored to your specific needs.
Through our end-to-end service, we can support all or part of your research process:
- Research design
- Survey programming
- Sample & fielding
- Data processing & analysis
- Reporting
Below, we’ll take a look at some of the benefits of our end-to-end Van Westendorp offering.
Note: For a deeper look into our full-service offering, read this article.
❇️ Decades of collective market research expertise
Prodege’s consulting team brings 20+ years of market research experience with methodologies like Van Westendorp. Our team comes from leading firms including Hall & Partners, Ipsos, Nielsen, Lieberman Research, NPD, and Kantar.
❇️ Dedicated specialists for each project
At industry conferences, we often get the feedback that our team goes above and beyond. That reputation is built, in part, on how we staff projects.
Each project includes a dedicated sample manager and project manager, with additional specialists added based on your needs, rather than stretching one person across too many accounts. The result is reliable follow-through, faster responses, and expert guidance at every stage of the process.
Clients regularly comment that we respond so fast and they wonder if we have an internal one-hour response policy. Whatever stage your project is at, you won’t be left waiting for answers.
Want to Learn More About Our Van Westendorp Pricing Software?
You have two flexible options:
- Create a free account. Sign up in minutes and start building Van Westendorp surveys right away, no credit card required. Explore the platform at your own pace and see firsthand what Pollfish can do.
- Inquire about our full-service market research offering, fulfilled through Prodege, our parent company.
2. Qualtrics
Qualtrics is a survey platform that can help you run Van Westendorp pricing surveys.
Some of the Van Westendorp capabilities they offer include:
- Van Westendorp pricing survey template preloaded with questions to help you save time.
- A recommended number of respondents to maximize confidence in your data, specific to your project design.
- Pre-built reports to help you spend less time analyzing data.
Overall, while it’s a solid platform to run Van Weendorp pricing surveys, it may be cost prohibitive for smaller and medium sized teams.
3. SurveyMonkey
SurveyMonkey is a survey platform that lets you run Van Westendorp surveys, and they also offer other market research tools.
Some of their Van Westendorp features and capabilities include:
- Built-in pricing study guidance and methodological support.
- Automated price sensitivity meter visualizations and reporting outputs.
- Audience segmentation tools for subgroup pricing analysis.
- SurveyMonkey Audience panel access for targeted sample collection.
- Automated response quality screening and data cleaning safeguards.
- Multi-format reporting and export capabilities (e.g., PowerPoint, CSV).
Overall, it’s a solid platform to identify price expectations and perform pricing optimization.
4. LimeSurvey
LimeSurvey is a free online survey tool that supports Van Westendorp pricing studies.
Some of their Van Westendorp features and capabilities include:
- Customizable survey templates to build Van Westendorp pricing studies in LimeSurvey, and help identify price expectations for both existing and new products.
- Graphing and visualization support for plotting Van Westendorp price sensitivity curves (e.g., in Excel).
- Flexible question types and skip logic to improve survey quality and respondent experience.
Overall, it’s a solid tool that supports Van Westendorp methodology and lets you launch surveys that target specific market segments.
5. Sawtooth Software
Sawtooth Software is another market research software that lets you run Van Westendorp pricing surveys.
Some of their Van Westendorp features and capabilities include:
- Templates for asking the four PSM questions plus two purchase intent questions (the Newton-Miller-Smith extension).
- An Excel spreadsheet simulator that automatically produces tables and graphs once you paste in the responses to the six questions.
- PDF documentation.
Overall, it’s a solid tool to identify consumer price perceptions and the acceptable range of prices most are willing to pay.
6. SightX
SightX is a consumer research platform that offers Van Westendorp pricing research.
Some of their Van Westendorp features and capabilities include:
- A user-friendly interface for pricing research surveys.
- Automated analysis using AI and machine learning.
- Built-in conditional logic and branching.
- Survey templates.
- Multi-language functionality.
Overall, it’s a solid tool to identify pricing strategies and the acceptable price range most consumers are willing to pay.
7. Conjointly
Conjointly is a survey research platform that supports Van Westendorp pricing studies and other methodologies, such as conjoint analysis.
Some of their Van Westendorp features and capabilities include:
- Price elasticity approximation with Newton, Miller & Smith extension.
- Multilingual support for Van Westendorp surveys (30+ languages).
- Respondent sourcing options (bring your own or Conjointly sample).
- Time series analysis capability to track Van Westendorp outputs over time.
- Standalone or integrated use with other methods (Conjoint, Gabor-Granger, MaxDiff).
Overall, it’s a solid platform to help you make better pricing decisions and increase profitability.
Interested in Learning More About Our Van Westendorp Pricing Software & Full-Service Offering?
We invite you to:
- Create a free Pollfish account (no credit card required) and explore our DIY survey platform.
- Inquire about our full-service offering, fulfilled through our parent company, Prodege.
Ready to Try Pollfish?
Create your survey with AI, target high-quality respondents starting at $0.95 per complete, and start getting results in just minutes in real-time. From running a simple product concept survey to managing a constant stream of trackers for dozens of clients in dozens of countries, we’ve got you.