Turning the tables on traditional market research.
Today’s marketers and researchers are being challenged with shorter cycle times to get faster, high-quality feedback from their customers to make better business decisions. Traditional survey panels are progressively falling short of being able to deliver both quality respondents and responses in a timely manner to address this new mandate.
Pollfish is disrupting the legacy survey research space with a next-generation sampling approach coupled with a real-time, mobile-first DIY platform to address the current issues of declining respondent quality and leverage new technologies to improve respondent access, quality, and speed of response to meet the needs of today’s marketers and researchers.
Our new methodology begins with an unparalleled global network of respondents who are not “impaneled.” Cutting-edge capabilities including randomized and spontaneous invitations delivered programmatically while the respondent is in-app, while advanced machine learning techniques are used to identify and eliminate poor quality respondents at the question level. This combination delivers a level of data quality once found in the early days of random digit dialing
The net result? Brands, agencies and media companies can connect with mobile consumers in real-time, leading to better quality data, delivered faster and at a lower cost than traditional survey companies.
In February 2022, Pollfish was acquired by Prodege, a cutting-edge marketing, and consumer insights platform with innovative solutions to help leading brands, marketers, and agencies uncover the answers to their business questions, acquire new customers, increase revenue, and drive brand loyalty & product adoption. Pollfish and Prodege look forward to continued growth and innovation to empower our partners to gather meaningful, rich insights and better market to their target audiences.
CEO / FOUNDER
John has led Pollfish since its inception, bringing with him a history of successful entrepreneurial endeavors. John manages corporate direction and strategy at Pollfish, facilitating company activity across sales, marketing, operations, development, product and experience, and is responsible for sharing Pollfish’s vision and strategy with our customers, investors and partners.
COO / FOUNDER
Andreas is the mobile guy at Pollfish. Created, supporting and expanding Pollfish publishers network. Working closely with app publishers on how to define a better monetisation strategy. Actively involved in the mobile apps world, interested in innovative products that can reach massive scale and improve the lives of millions.
CPO / FOUNDER
Zissis is the CPO at Pollfish, leading both the Product and CX teams, responsible for the overall product experience. Prior to Pollfish, he held executive Creative roles at Leo Burnett and The Newtons, working on accounts including Nestle, P&G, Johnnie Walker and Samsung.
VP of Sales
Anna Pezzulli is the Vice President of Sales. She brings with her years of sales experience in insights and data, where she has established herself as an expert in connecting research goals with technological solutions. With a long-running background serving global enterprises, she heads Pollfish’s high-performing sales team, as well as managing an impressive portfolio of clients including Bain & Company, Spotify, and the US Department of State.
VP of Engineering
Stelios is the VP of Engineering at Pollfish. He leads the engineering team and is responsible for the platform overall architecture and day to day development work. Prior to Pollfish he was working as an architect and development team leader executing IT projects for financial institutions, European Organisations and Mobile operators.
Jeff is the Chief Financial Officer at Pollfish and is responsible for the overall financial management of the company. He brings more than 25 years of diversified financial and operational experience to Pollfish. Most recently, Jeff served as the CFO of Staq, an Ad tech company that was recently successfully sold to Operative. Prior to Staq, Jeff served as the CFO for several fast-growing Venture capital-based SaaS companies. Earlier in his career, Jeff was a VP finance for Thomson Reuters, where he led the financial operations of a large international division. Jeff earned a BS from Penn State University and an MBA from Fordham University.