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Turning the tables on traditional market research.

Pollfish Headquarters

About Pollfish

Today’s marketers and researchers are being challenged with shorter cycle times to get faster, high-quality feedback from their customers to make better business decisions. Traditional survey panels are progressively falling short of being able to deliver both quality respondents and responses in a timely manner to address this new mandate.

Pollfish is disrupting the legacy survey research space with a next-generation sampling approach coupled with a real-time, mobile-first DIY platform to address the current issues of declining respondent quality and leverage new technologies to improve respondent access, quality, and speed of response to meet the needs of today’s marketers and researchers.

Our new methodology begins with an unparalleled global network of respondents who are not “impaneled.” Cutting-edge capabilities including randomized and spontaneous invitations delivered programmatically while the respondent is in-app, while advanced machine learning techniques are used to identify and eliminate poor quality respondents at the question level. This combination delivers a level of data quality once found in the early days of random digit dialing

The net result? Brands, agencies and media companies can connect with mobile consumers in real-time, leading to better quality data, delivered faster and at a lower cost than traditional survey companies.

In February 2022, Pollfish was acquired by Prodege, a cutting-edge marketing, and consumer insights platform with innovative solutions to help leading brands, marketers, and agencies uncover the answers to their business questions, acquire new customers, increase revenue, and drive brand loyalty & product adoption. Pollfish and Prodege look forward to continued growth and innovation to empower our partners to gather meaningful, rich insights and better market to their target audiences.

Management

Team Members

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