Google Forms vs. Google Surveys

As the Pollfish team is keenly aware, the glut of survey platforms vying for your attention has reached critical mass.  There are just so many of them!  And in our travels around the interwebs, we…


10 ways to make your content stand out with custom research

We all know how to use data to show value in our efforts. But being a data-driven marketer goes beyond the metrics you use to measure your website visits and click-through rates—it can also be used…


50 ways to increase your survey response rate

At Pollfish, we pride ourselves on having the largest global network in the world. With over 600M app-based consumers, there is always someone available to weigh in on questions big and small.…


Why does SurveyMonkey cost so much?

Everyone is familiar with the concept of Sticker Shock. You expect to pay one thing and, lo and behold, the cost is far higher than you imagined. Just like prices themselves, many factors may play…


Survey predicts even more support for Imamoglu in June Istanbul elections

After the results of the Istanbul municipal elections in March were announced, President Recep Tayyip Erdogan called for a rerun due to the closeness of the results between Binali Yilidrim and Ekrem…


How marketers can use social media to connect to Gen Z

With phones at the fingertips of Gen Z, brands and marketers have a great opportunity to put their products in front of their target audience—if they’re able to identify the best channels and…


The shifting sands in the political scenery of Venezuela

Since his rise to power in 1999, former Venezuelan President Hugo Chavez constantly promoted the values of socialism and the Bolivarian spirit of revolution. These values were also adopted and…


The future is flexible: Women tell us what drives their happiness at work

Women now make up 47% of the American workforce and have increasingly begun filling positions of leadership in spite of a different set of obstacles facing them in their careers. But while they have…


Venezuelans less hopeful than Americans on non-violent resolutions to the crisis.

The growing economic and political crisis in Venezuela has received worldwide media coverage over the past few weeks. The Latin American country has been facing a very difficult economic crisis since…


Mobile Indie Spotlight Episode #8 - Hamsterdam

In this episode we have the honour to host Howard Tsao, CEO of Muse Games and his app Hamsterdam. Hamsterdam is an arcade brawler game for mobile, Nintendo Switch, & PC. In the game, rhythm &…


Gen Z keeping connected online and IRL.

We know that Gen Z (born 1995-2015)  is the most connected generation of all time, but does their time online translate into close relationships with their peers? And how do they compare to the…


What are Gen Z’s financial priorities?

Gen Z (the generation born between 1995- 2015) is rapidly making their mark in society. Sometimes called Digital Natives, this is the first generation that has grown up with constant connectedness as…