Mobile Indie Spotlight Episode #1 : Pluck it

Today we are launching the Mobile Indie Spotlight, a place where we will be interviewing mobile indie developers from around the world in an effort to make their stories heard and share their...


Mobile Ad Formats Lab #4 — Interstitial Ads

Interstitial ads are one of the most common ad formats used on mobile nowadays. They are full screen ads that appear as an overlay upon an app. Interstitials are usually shown at different transition...


Pollfish Pricing – End Of Summer Discount

Saturday was the first day of fall. That can only mean one thing: summer is officially over. While trading in flip-flops for your favorite flannel may not be your idea of a good time, we at Pollfish...


One factor rules consumer choice in ridesharing apps

This spring, we ran a Pollfish app consumer survey comparing both Uber and Lyft, two major companies in the current rideshare marketplace. We chose to target 1,000 US mobile users across the country...


Pollfish Launches the World’s First Mobile Survey Mediation Platform, a game-changer for Mobile App & Game Publishers

Today at Pollfish, we announce the release of the first mobile mediation platform for surveys, providing an easy way for publishers to integrate and manage surveys from different providers through a...


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This just in: Families make you want to drink.

Just in time for the red, white, and brew (yes, we went there)—Our partners, Karbach Brewing Co, released the findings of their latest survey on the prevalence (and preferences) of alcoholic...


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Pollfish Awarded as a Leading Company in Data & Artificial Intelligence

Everyone has been talking about Artificial Intelligence (AI) and tech companies world-wide have been working on ways to not only understand what it is capable of, but how it can be used to benefit...


Pollfish Raises $6.3M to Accelerate Growth and Transform Traditional Market Research

The traditional Market Research market is being radically disrupted by a fundamental shift in the requirements of modern brand marketers – namely the ability to quickly and efficiently gather...


Mobile Ad Formats Lab #3 — Banner Ads Dos and Don’ts

In the previous article in our Mobile Ad Formats Lab series we looked at some important metrics that app publishers should know when working with banner ads, along with some insights on how users...


Pollfish joins Enhance® in order to enable friction-free integration, all with a simple button toggle!

We are excited to announce that Pollfish joined Enhance®, a platform where app publishers can integrate and update any SDK through a simple process that involves none or minimal coding. Without...


Mobile Ad Formats Lab #2 — Banner Ads Metrics & Insights

In our first article in Mobile Ad Formats Lab series we discussed the pros and cons of using banner ads in mobile apps, not only from the perspective of the app publisher but also from the side of the...


Mobile Ad Formats Lab #1 — Banner Ads

This blog post marks the beginning of a series on the different ad formats available in the mobile apps world. Deciding which ad format to choose and where to place that once you have a decision,...