Mobile Ad Formats Lab #1 — Banner Ads

This blog post marks the beginning of a series on the different ad formats available in the mobile apps world. Deciding which ad format to choose and where to place that once you have a decision,...


10 facts about Mobile Rewarded Surveys

Nowadays, Rewarded Surveys are gaining a lot of hype in the mobile apps community, and are becoming one of the most popular app monetization formats. Especially for games and apps that have their own...


Google Play Developer Policy – Staying 100% compliant

In an effort to make Google Play a better and more safe place, Google updates from time to time its developer policy. In the latest updates in August more clarifications and guidelines were added on...


Pollfish partners with QuickAppNinja to bring rewarded surveys in Android Quiz Apps!

At Pollfish we are really excited to announce our new partnership with QuickAppNinja, a game app builder for creating Android quiz games without any coding knowledge! Blog was last modified: January...


Using scarcity to drive engagement in mobile apps

In behavioural economics, scarcity is a well known approach that drives engagement and desire in a product but can also lead to some “irrational” decisions by users. It is widely used in...


Using social mechanisms to turn mobile app users into active tribe members

Humans are by nature social beings. They tend to group and socialize with others that share their interests. It is around these common interests that people meet each other, get introduced to new...


ownership

Captivating app users through the sense of ownership

Ownership is an interesting concept. If you have ever had any contact with a two-year-old, you realise within seconds that they have very strong opinions about what is theirs and how sharing does not...


Behind Enemy Lines – “What are my competitor’s users thinking?”

When launching a new game, market research is an incredibly important aspect of your strategy leading up to the launch. A few of the important questions you need to answer: Who else is out there? Why...


Designing apps that drive user engagement and retention

Mobile app users. How to find them and how to keep them are two of the major concerns that developers have. And hand-in-hand with user experience and app design, comes psychology. Can we drive user...


lego

Leveraging freedom and creativity to impact retention in mobile apps

A great power to use when looking to engage users in an app or product is giving them creative freedom. When people are allowed to be creative, they engage more with a product and once that creativity...


App engagement and retention through the progress of feelings

One of the most important ways to drive engagement in an app or platform is focusing around user feelings and how they evolve. Habits and strong relationships get created as feelings evolve; attaching...


Monetizing Appery.io apps with Pollfish surveys

We are thrilled to announce that you can now monetize your Appery.io apps with Pollfish Surveys. Appery.io is a cloud platform that makes it fast and simple to build hybrid and mobile web apps that...