Behind Enemy Lines – “What are my competitor’s users thinking?”

When launching a new game, market research is an incredibly important aspect of your strategy leading up to the launch. A few of the important questions you need to answer: Who else is out there? Why...


Designing apps that drive user engagement and retention

Mobile app users. How to find them and how to keep them are two of the major concerns that developers have. And hand-in-hand with user experience and app design, comes psychology. Can we drive user...


lego

Leveraging freedom and creativity to impact retention in mobile apps

A great power to use when looking to engage users in an app or product is giving them creative freedom. When people are allowed to be creative, they engage more with a product and once that creativity...


App engagement and retention through the progress of feelings

One of the most important ways to drive engagement in an app or platform is focusing around user feelings and how they evolve. Habits and strong relationships get created as feelings evolve; attaching...


Monetizing Appery.io apps with Pollfish surveys

We are thrilled to announce that you can now monetize your Appery.io apps with Pollfish Surveys. Appery.io is a cloud platform that makes it fast and simple to build hybrid and mobile web apps that...


Advanced Survey Intelligence marks the beginning of a new era.

The New Pollfish Results is out! The world is ever-changing and you must keep up with it. That is why we have changed everything about our platform and your results page. You can now get more insights...


Pollfish Presidential Election 2016

Since January, Pollfish has been working closely with David M Rothschild, Sam Corbett-Davis,  and Tobias Konitzer at PredictWise to gather information on what 40,000 Americans individually thought...


4 Phases of a Startup – and How Market Research Ensures Success

It’s not enough to make a great product. People have to want it. Failure is almost a rite of passage in the startup space, with nine out of 10 new businesses crashing and burning....


And the BIG winner is? Shocking survey results on Pixel vs iPhone

In an Apple-bashing affair, Google unveiled their newest iPhone competitor – the Pixel – touting advanced features including Google’s new Assistant artificial intelligence. Other...


Mobile is shaping the future of consumer research – Mobile Marketer

To win the hearts and minds of 2 billion elusive mobile consumers, chief marketing officers must make critical moves from customers’ feedback quickly — before the competition does. In this age of...


Google Play Store alternatives

Google Play Store alternatives – Distributing your Android app to the world

When looking to publish your mobile app, Google Play Store seems the obvious choice since it is the biggest distributor out there, pre-installed on Android devices. However, should you limit yourself...


What the best content marketers know – where to find sources for great content

Monitor your industry for great content There are new tools for monitoring competitive activity, beyond keywords. Sites like crayon.co not only help you to monitor the pulse of the market, get...