Mobile Ad Formats Lab #3 — Banner Ads Dos and Don’ts

In the previous article in our Mobile Ad Formats Lab series we looked at some important metrics that app publishers should know when working with banner ads, along with some insights on how users...


Pollfish joins Enhance® in order to enable friction-free integration, all with a simple button toggle!

We are excited to announce that Pollfish joined Enhance®, a platform where app publishers can integrate and update any SDK through a simple process that involves none or minimal coding. Without...


Mobile Ad Formats Lab #2 — Banner Ads Metrics & Insights

In our first article in Mobile Ad Formats Lab series we discussed the pros and cons of using banner ads in mobile apps, not only from the perspective of the app publisher but also from the side of the...


Mobile Ad Formats Lab #1 — Banner Ads

This blog post marks the beginning of a series on the different ad formats available in the mobile apps world. Deciding which ad format to choose and where to place that once you have a decision,...


10 facts about Mobile Rewarded Surveys

Nowadays, Rewarded Surveys are gaining a lot of hype in the mobile apps community, and are becoming one of the most popular app monetization formats. Especially for games and apps that have their own...


Google Play Developer Policy – Staying 100% compliant

In an effort to make Google Play a better and more safe place, Google updates from time to time its developer policy. In the latest updates in August more clarifications and guidelines were added on...


Pollfish partners with QuickAppNinja to bring rewarded surveys in Android Quiz Apps!

At Pollfish we are really excited to announce our new partnership with QuickAppNinja, a game app builder for creating Android quiz games without any coding knowledge! Blog was last modified: January...


Using scarcity to drive engagement in mobile apps

In behavioural economics, scarcity is a well known approach that drives engagement and desire in a product but can also lead to some “irrational” decisions by users. It is widely used in...


Using social mechanisms to turn mobile app users into active tribe members

Humans are by nature social beings. They tend to group and socialize with others that share their interests. It is around these common interests that people meet each other, get introduced to new...


ownership

Captivating app users through the sense of ownership

Ownership is an interesting concept. If you have ever had any contact with a two-year-old, you realise within seconds that they have very strong opinions about what is theirs and how sharing does not...


Behind Enemy Lines – “What are my competitor’s users thinking?”

When launching a new game, market research is an incredibly important aspect of your strategy leading up to the launch. A few of the important questions you need to answer: Who else is out there? Why...


Designing apps that drive user engagement and retention

Mobile app users. How to find them and how to keep them are two of the major concerns that developers have. And hand-in-hand with user experience and app design, comes psychology. Can we drive user...