10 ways to make your content stand out with custom research

We all know how to use data to show value in our efforts. But being a data-driven marketer goes beyond the metrics you use to measure your website visits and click-through rates—it can also be used…


This just in: Families make you want to drink.

Just in time for the red, white, and brew (yes, we went there)—Our partners, Karbach Brewing Co, released the findings of their latest survey on the prevalence (and preferences) of alcoholic…


What the best content marketers know – where to find sources for great content

Monitor your industry for great content There are new tools for monitoring competitive activity, beyond keywords. Sites like crayon.co not only help you to monitor the pulse of the market, get…


3 ways to use surveys to boost your brand’s social game – Relevance

When social media got its start, mobile apps were in their infancy. Facebook didn’t release its first app until 2010 — three years after the iPhone’s debut. But in the six years since, social has…


Survey respondents reveal attitudes on Guns And Immigration – Huffington Post

Pollfish and researchers at PredictWise have been examining 11 key election issues since January, collecting data from 1,000 survey respondents per week on critical election topics including…


Traditional polls got Brexit wrong. Pollfish and other smartphone platforms got it right — Quartz

Poll after poll predicted the Remain vote would win the day and there would be no Brexit. Almost all of them got it wrong. Thursday’s referendum left the UK preparing to leave the European Union, and…


4 Content Marketing Insights for Mobile – Convince and Convert

Content marketers have been warned for years to get ready for mobile marketing. Mary Meeker’s 2008 pronouncement that mobile would “overtake fixed Internet access by 2014” came true; we crossed that…


Will it be Clinton or Trump in November? – Washington Post

Pollfish is working in conjunction with independent researchers from Microsoft Research and Stanford to answer the question: "Who are you most likely to vote for in the upcoming Presidential…


The Madness of March – NCAA Sports

Survey stats: We surveyed 1000 people who created a NCAA bracket in just a few hours. What we discovered: 82% are in a bracket pool with friends or work colleagues, 58% started following the…


UK Citizens Reveal Opinions on Brussels Attacks

Survey stats: We surveyed 562 Brits just hours after the attacks in Brussels. What we discovered: Most believe that ISIS or Islamic extremists are behind the attacks, and 60% believe that the…