Mobile Ad Formats Lab #2 — Banner Ads Metrics & Insights

In our first article in Mobile Ad Formats Lab series we discussed the pros and cons of using banner ads in mobile apps,…


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Mobile Ad Formats Lab #1 — Banner Ads

This blog post marks the beginning of a series on the different ad formats available in the mobile apps world.…


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10 facts about Mobile Rewarded Surveys

Nowadays, Rewarded Surveys are gaining a lot of hype in the mobile apps community, and are becoming one of the most…


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Google Play Developer Policy – Staying 100% compliant

In an effort to make Google Play a better and more safe place, Google updates from time to time its developer policy.…


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Pollfish partners with QuickAppNinja to bring rewarded surveys in Android Quiz Apps!

At Pollfish we are really excited to announce our new partnership with QuickAppNinja, a game app builder for creating…


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Using scarcity to drive engagement in mobile apps

In behavioural economics, scarcity is a well known approach that drives engagement and desire in a product but can also…


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Using social mechanisms to turn mobile app users into active tribe members

Humans are by nature social beings. They tend to group and socialize with others that share their interests. It is…


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ownership

Excite app users through the sense of ownership

Ownership is an interesting concept. If you have ever had any contact with a two-year-old, you realize within seconds…


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Behind Enemy Lines – “What are my competitor’s users thinking?”

When launching a new game, market research is an incredibly important aspect of your strategy leading up to the launch.…


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Designing apps that drive user engagement and app retention

Mobile app users. How to find them and how to keep them are two of the major concerns that developers have. And…


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lego

Leveraging freedom and creativity to impact retention in mobile apps

A great power to use when looking to engage users in an app or product is giving them creative freedom. When people are…


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App engagement and retention through the progress of feelings

One of the most important ways to drive engagement in an app or platform is focusing around user feelings and how they…


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Monetizing Appery.io apps with Pollfish surveys

We are thrilled to announce that you can now monetize your Appery.io apps with Pollfish Surveys. Appery.io is a cloud…


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How To Create A Survey Results Report

The New Pollfish Results is out! The world is ever-changing and you must keep up with it. Pollfish survey tools are…


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Pollfish Presidential Election 2016

Since January, Pollfish has been working closely with David M Rothschild, Sam Corbett-Davis,  and Tobias Konitzer at…


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4 Phases of a Startup – and How Market Research Ensures Success

It's not enough to make a great product. People have to want it. That's where Startup Market Research comes in!…


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Google Pixel Unveiled: First Impressions on New iPhone Challenger

In an Apple-bashing affair, Google unveiled their newest iPhone competitor - the Pixel - touting advanced features…


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Mobile Is Shaping The Future Of Brand Research | Mobile Marketer

To win the hearts and minds of 2 billion elusive mobile consumers, chief marketing officers must make critical moves…


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Google Play Store alternatives

Google Play Store alternatives – Distributing your Android app to the world

When looking to publish your mobile app, Google Play Store seems the obvious choice since it is the biggest distributor…


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What the best content marketers know – where to find sources for great content

Monitor your industry for great content There are new tools for monitoring competitive activity, beyond keywords. Sites…


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Never Make a Critical Business Decision Without Asking Your Customers First

Running a business sounds simple enough: All you have to do is create value for customers in a unique and meaningful…


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mobile survey SDK

Pollfish Mobile Survey SDK – Monetize & Gather In-App Feedback

Make money from your mobile apps and gather in-app feedback with the Pollfish mobile survey SDK all-in-one solution.…


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Free in-app credits through rewarded surveys – How to give the gift that keeps on giving

In the world of mobile apps, getting your monetization strategy right with a strong in-app economy is the alpha and…


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3 ways to use surveys to boost your brand’s social game – Relevance

When social media got its start, mobile apps were in their infancy. Facebook didn’t release its first app until 2010 —…


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