Mobile Is Shaping The Future Of Brand Research | Mobile Marketer

To win the hearts and minds of 2 billion elusive mobile consumers, chief marketing officers must make critical moves from customers’ feedback quickly — before the competition does. In this age of…


The Era of Mobile-Optimized Surveys is Here | Mobile Marketing Podcast

Ben Evans said it best, "Mobile is eating the world". In this latest podcast from Mobile Marketing Watch, the hosts discuss why taking a mobile-first approach to market research, including working…


8 Ways to Woo Shoppers with Summertime Sales – Total Retail

Summer can be rough for retailers. The warm weather beckons us outside, far from any storefront. We don’t quit shopping entirely, however. For retailers with a smart summer strategy, there’s money to…


How to Make a Mobile Survey

Mobile technology is not only the future of marketing, but also its immediate present. Effective modern marketing requires both an analytical approach to evaluate what consumers really want and…


3 Strategies To Improve Your Surveys | Target Market Survey

Marketers obsess over finding the right target audience. And as digital has taken over the world, the obsession has only intensified. With so many ways to track consumer behavior, it can be hard to…


Consumer Showrooming Behavior

The purpose of this consumer survey was to find out the patterns of consumer showrooming behavior and measure the effectiveness of suggestions made for retailers to take an advantage of this…


“I’m Going To Disneyland!” | Pollfish Branding Questionnaire

All over the world, Disneyland is known for its magical history and family entertainment especially through the amusement parks. Since first opening its door in Anaheim, California on July 17, 1955…


Surprisingly Low Adoption Rate For Online Grocery Shopping

This is an interesting time for the Online Grocery industry. According to the latest IBISWorld report, the industry is expected to rapidly grow in the next 5 years and reach $10 billion in revenue…