The Google Consumer Surveys Alternative

Starting from $1 per completed survey

Google Surveys

Google Surveys use a paywall model to secure panel participation, forcing users to interact with a survey to get to their ultimate destination. This approach leads to “unintended survey takers,” whose goal is simply to get through the survey as quickly as possible, which leads to consistently poor data quality.

Pollfish is different

We reach real mobile consumers who choose to take a survey (or not) while they are in the apps they know and love, which results in better quality data. Our demos are also self-reported, rather than Google’s approach - inferred based on web behavior.

How we compare on

Targeting Capabilities

Google Surveys
Age range
Marital status
Number of children
household income
US Postal Code
US Census Region
US Census Division
US Congressional District
installed app
Mobile Carrier
mobile device manufacturer
os platform
Targeting locations
114 countries, 345 cities
10 countries
type of audience reached
Random, Opt-in
Random, Opt-in
On every targeting option

How we compare on


Google Surveys
Cost per completed survey / 2 questions and above
$1 per completed survey
$1 per completed survey
Location Targeting
No additional cost
+ $0.5 per completed survey
Screening question pricing
+ $0.5 per completed survey
+ $3 per completed survey (minimum)
Gender Selection
+ $0.5 per completed survey
+ $0.5 per completed survey
Age range selection
+ $0.5 - $1 per completed survey
+ $0.5 per completed survey
+ $0.5 per completed survey
No additional cost
No additional cost

How we compare on


Google Surveys
Number of questions
Up to 17
Up to 10
Number of screening questions
Skip logic
Randomize answers
Matrix question type
Rating scale
Video may be added to all question types
Video precedes question
Side by side images

How we compare on


Google Surveys
Real time results dashboard
Cross tab examination
Filter by targeting criteria
Filter by all platform demographics and data
Data export in excel, in SPSS-friendly file

How we compare on


Google Surveys
Support & Survey Creation Guidance
Live, 24-7 support
Monday through Friday, 9AM to 5PM PST
Credit Card Billing
Invoiced monthly
Survey templates

Notice an error in our data? Please let us know.
*Data on Google Surveys retrieved on 03/16/2018 from Google Surveys Help is not associated with, nor does it endorse or sponsor this website

Get results in just 3 simple steps.

1. Create your survey

Target your audience
Use our advanced targeting options to find the specific audience you need. Target by age, gender and demographic criteria such as Household Income or Marital Status, among others.

Add your survey questions
Choose from a variety of different question types on our DIY online tool and start building your survey today.

Review your survey
Our expert team will examine your survey closely and come back with feedback on both your survey design and methodology.

2. We get the responses you need, by suitable respondents.

Valuable partnerships
We partner with thousands of high-quality apps, worldwide, to ensure that we have access to suitable respondents for our clients.

Increasing Audience
We are actively looking for opportunities to enlarge our user base, to provide bigger target audiences to our clients.

3. You get answers. Fast.

Real-time results
Relax and let the survey results roll in. We do all the work, updating your Dashboard in real time.

Raw Data
Export your raw results at the click of a button. Analyze and quantify responses with the SPSS-friendly file provided.

Ready to get started?

Get in touch, or create an account.

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Powering research for some of the world's top brands