PR Professionals & Market Research

PR Professionals know the key to winning the news cycle is piquing the interest of journalists using unique insights based on credible data.

Fast Results

Pollfish operates fast so PR professionals can stay nimble and ahead of the game. We partner with 120K+ apps to deliver mobile-optimized surveys to a vast network of over 500M+ real mobile consumers, so they can focus on securing media coverage and winning pitches while we provide quick, accurate original insights.

Common Use Cases:

Audience Profiling
Brand Awareness
Consumer Behavior
Content Creation
Creative Testing
New Business Pitches
Opinion Polling

Typical PR Users:

In-House PR Teams
Account Managers
Content Strategists
Digital Strategists
MarComm Managers
Research Analysts
Social Strategists

How modern companies create better content using market research

Research powerhouses Jessica Tarlov and Dani Thibodeau of Bustle Digital Group and Anna Pezzulli of Pollfish discuss how Bustle leveraged market research to identify and prioritize topical content that millennial women hope to see more coverage on.

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“Pollfish has been a game changer for DKC Analytics. The platform is easy to use, high quality, and affordable. As a result, we've integrated it across core functions of our firm, including new business generation, message testing, and story idea generation. Clients and journalists alike trust Pollfish, and we can often field a survey and get results in a day.”

Michael Moschella, VP of Innovation at DKC Analytics

Have an Existing Research Provider?

Most PR firms struggle to gain custom insights because they only work within their internal panels or with a panel-based market research provider. They don’t have weeks to spend waiting to validate a story, yet need to make educated decisions to win coverage.

Pollfish doesn’t use panels and instead reaches a broad audience of real consumers already engaged in their mobile devices. This approach brings faster, better data from known and prospective audiences—even insights from competitive audiences, to enhance or replace panel-based research methods.

Market research for original content creation

Journalists and communications professionals use Pollfish survey data to learn more about the topics, trends, and themes that matter most to their audience and provide unique perspectives and original stories to satisfy them.

Market research for original content creation

Opinion Polling:

Go straight to the source to gain custom insights on a topic or trend to create a unique story or pitch angle.

Creative and Concept Testing:

Quickly validate creative concepts with the broader population or your competitors audience to ensure budgets are allocated to the campaigns that drive the most revenue.

Feature Stories:

Pollfish data moves fast, letting PR pros get the earliest intel on breaking news and original angles that beat the news cycle.

Market research helps pitch new business

PR account teams impress prospects and stand out against competitive agencies by identifying opportunities to increase brand awareness and positive associations though media coverage. Pollfish surveys can provide powerful insights about brand health, consumer behavior, and competitive audiences.

Market research helps pitch new business

Audience Profiling:

Pollfish surveys are a great way to profile your client’s target audience. We automatically profile every user on our platform (on our dime), and collect a wealth of demographic, location and behavioral data. You can focus on asking the the right people the right questions and getting insights that close deals.

Consumer Behavior:

Understanding consumer behavior can help PR professionals identify and optimize gaps in perception about their clients. Pollfish surveys give data that can be used to decipher consumers’ core questions and bring original perspectives and solutions to sales development proposals.

Brand Health:

PR Firms need to understand what the perceptions of their clients are before they can help them create or pivot a PR strategy. Pollfish surveys offer a fast way to take consumer temperature on numerous elements of brand health and awareness.

Build relationships based on results

A portfolio of press placements often doesn’t cut it when it comes to demonstrating value and keeping clients impressed. Surveying real consumers on Pollfish gives direct feedback on PR campaigns and coverage pieces so firms can measure results and optimize their impact.

Build relationships based on results

Pre/ Post Studies:

Measure effectiveness of campaigns or thought leadership pieces by conducting pre- and post- studies across core demographics to gauge change in perceptions or awareness.

Advanced reporting:

Pollfish generates clear analytics and instant reports that agencies use to inform strategies, maximize ROI, and pivot creative direction.

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