Market Research – Product Feedback

Using Mobile Surveys in Your Market Research to Obtain Product Feedback

Mobile surveys can be an extremely effective tool to gauge reaction to your new product, understand how a product is performing and meeting customer’s needs, or to get feedback on how to improve it.

We’ve developed a few question ideas in this Survey Template to help you assess your target market’s Product Feedback.

For new products:

  1. What product are you currently using? (Single or Multiple Answer)
    Product 1
    Product 2
    Product 3
    Product 4
  2. Please rate your satisfaction with this product: (Single Answer)
    Very satisfied
    Satisfied
    Neutral
    Dissatisfied
    Very Dissatisfied
  3. Please rank, what is most important when deciding to buy a product?
    Price
    Brand or Reputation
    Referral
    Quality
    Innovative Features
    Color
    Size
    Availability
  4. If we were to show you a product with X features that can deliver XX benefits,
    what would your reaction be?
    Very interested
    Interested
    Neutral
    Not too interested
    Not interested at all

OR

  1. What would you think about a product that could do XX?
    I’ll take one!
    I love the idea!
    I want to know more
    It sounds ok, but I wouldn’t go out of my way to buy it
    No thanks, I’ll stick with what I have been using
  2. What are you willing to pay for this product?
    $1 – $10
    $11 – $20
    $21 – $50
    $51 – $100

For existing products:

  1. Why did you buy this product?
    Price
    Brand or Reputation
    Referral
    Quality
    Innovative Features
    Color
    Size
    Availability
  2. How satisfied are you with this product?
    Very satisfied
    Satisfied
    Neutral
    Somewhat dissatisfied
    Very dissatisfied
  3. What do you like most about this product?
    Feature x
    Feature y
    Feature z
  4. What would you do to improve this product?
    It should be smaller
    It should be larger
    It should be more lightweight
    It should be more durable
    I wish it did other things, like:
  5. Would you recommend this product to a friend or family member?
    Yes
    No