More advanced tools and smarter savings – coming July 15

We’re introducing updates to Pollfish features and pricing, taking effect on July 15, 2026.

Our goal is simple: better align pricing with how teams actually run research today, while giving you more flexibility and access to powerful tools.

Why We’re Making This Change

As more teams use Pollfish across different stages of research, we’ve seen clear patterns emerge:

• Quick, short surveys with broad audiences for fast answers
• Longer, more targeted studies requiring greater complexity and support
• Growing demand for advanced tools, without needing upfront commitments

These updates are designed to better reflect these real-world use cases.

What’s Changing

A Pricing Model That Reflects How Teams Work

From July 15:

• Short surveys and broad audience targeting will generally become more affordable
• Longer surveys and highly specific audiences may see slight price increases, reflecting the effort required to maintain high-quality data

As always, pricing will remain fully transparent in your dashboard as you build your survey.

More Advanced Tools Will be Available on DIY

We’re also expanding what’s included in the DIY platform, with no annual commitment required.

From July 15, you’ll have access to:

• Advanced research methodologies, including Conjoint, MaxDiff, and Van Westendorp pricing models
• Fewer limits on screening questions and survey length
• Time-saving tools like custom audience templates, advanced AI Reports, and conversational AI question types

Flexible Ways to Run Research

Pollfish supports multiple ways to run research depending on your needs:

DIY Platform

Starting from $0.95 per complete
Best for fast, self-serve research with full control.

Full Service Projects

From $5,000 per project
End-to-end research support, including design, audience sourcing, and reporting.

Enterprise

From $10,000 annual prepayment
Designed for teams running research regularly.

When Teams Choose Enterprise

For teams running ongoing research, Enterprise offers a simpler and more cost-efficient way to scale.

How it works

• Prepay funds (starting from $10,000 per year)
• Credits are added to your Pollfish account
• Draw down as you run surveys
• Receive discounted pricing (10%-25%) based on total spend
• And get additional benefits to support your research goals

While DIY pricing starts from $0.95 per complete, Enterprise plans reduce your effective cost per response as your research volume increases.

💡 Rule of thumb: If you expect to spend $10k+ per year, Enterprise will reduce your overall cost.

Important: Enterprise is not a subscription or fee – it’s prepaid research credit you use over time.

Speak to our team about Enterprise (for $10,000+ annual research spend)

Additional Benefits with Enterprise

Enterprise plans also include:

• Dedicated account manager
• Access to professional services (survey programming, data dashboards, translations, B2B audience sourcing)
• Invoice-based billing (instead of per-survey card payments)
• Insights Builder (advanced analysis dashboard)
• Team budget controls

Need Help With a Complex Project?

For high-impact or resource-intensive research, our Full Service team can handle everything:

• Survey design
• Audience sourcing
• Analysis and reporting

Projects start from $5,000 and are ideal for one-off or high-stakes studies when your resources or research experience needs support.

Plan your Full Service project with our team (from $5,000+)

What You Need to Do

Nothing yet – price changes will automatically take effect on July 15.

If you’d like to prepare ahead of time, you can:

• Review the types of surveys you typically run
• Consider your expected research frequency and annual spend
• Evaluate whether DIY or Enterprise is the best fit

Log in to your dashboard to review your current projects

As always, we’re here to support your research goals.

The Pollfish Team