How Timeero Used Pollfish to Build a Data-Driven GTM and Solve the “Trust Gap”

The Challenge: Addressing Industry Myths in the Sales Cycle

Timeero is a workforce visibility app that provides essential time, GPS and mileage tracking for mobile teams. However, their Go-To-Market (GTM) team consistently ran into a recurring client concern: Employee Backlash. Prospects often hesitated to implement Timeero’s solutions, fearing that GPS tracking would destroy employee trust, trigger privacy complaints, or even lead to resignations. Without objective data, the sales team was forced to rely on anecdotes to combat a deeply rooted industry myth. Timeero needed a way to prove that the “GPS backlash” was more fiction than fact.

The Solution: Rapid, Representative Research with Pollfish

To address this concern, Timeero leveraged the Pollfish survey platform to hear directly from the source: the workers themselves.

Using Pollfish’s advanced survey targeting, Timeero surveyed 1,000 U.S.-based field workers across various industries to understand their true feelings about GPS tracking.

Why Pollfish?

• Speed: 1,000 verified responses in under 48 hours allowed Timeero to bypass typical research delays and start building high-impact GTM tools and content immediately.
• Targeting: Access to a verified audience of “field-based and mobile employees” ensured the data perfectly matched Timeero’s Ideal Customer Profile (ICP).
• Ease of Use: Pollfish made it simple to structure the survey to address the specific nuances of “trust” vs. “surveillance.”

The Discovery: A Narrative-Flipping Insight

The results were a game-changer for Timeero’s brand narrative. The data busted an industry myth that workers aren’t anti-technology but are instead pro-transparency:

• 76% of workers reported being comfortable with GPS tracking during work hours.
• 88% of privacy-conscious workers were still comfortable with GPS when the purpose was clearly explained.
• 75% of workers who had experienced disputes actually preferred working for employers with GPS tracking to ensure fairness and accurate pay.

The Impact: A Triple Threat to the Competition

1. GTM & Sales Enablement

The study transitioned from a marketing asset to a core GTM enablement tool. Timeero’s sales team now uses the “2026 GPS Tracking & Employee Trust Survey Report“ as a high-value “leave-behind” for prospects. Instead of simply promising that employees won’t mind tracking, sales reps can provide hard data that builds confidence and accelerates the closing of the “trust gap.”

2. Organic Traffic & SEO Authority

By publishing the report, Timeero created a high-authority content pillar. This proprietary data has driven:

• Keyword Rankings: The report ranks for high-intent search terms regarding GPS tracking and employee trust.
• Backlink Magnet: As other industry publications and blogs reference these exclusive stats, Timeero gains high-quality backlinks, boosting their overall Domain Authority (DA).

3. Social Engagement & Brand Visibility

Timeero utilized the findings to create a series of social posts. These sparked engagement on LinkedIn, helping position Timeero as the definitive thought leader for GPS tracking for the mobile workforce.

Conclusion

By using Pollfish to listen to the market, Timeero solved a primary sales hurdle in one report by turning a subjective myth about employee trust into an objective, data-backed advantage that fuels their GTM strategy and drives organic growth.

“The objection was consistent, and there was no existing data to counter it with. We decided to go get it ourselves. Pollfish gave us fast access to the right audience, and what field workers told us became the foundation of how we approach conversations today.” — Jessica Packard, Head of Marketing, Timeero

Ready to debunk your industry’s biggest myths? Start your own Pollfish survey today.