You can connect their homes, but can you connect the dots?
Get to know your consumers.
If you’re planning to get ROI out of your R&D, you better know your consumers. Will they pay extra for that new feature? Will they use it in the way you expect, or do they want it at all?
Discover consumer preferences and behavior, test products before launch, and more to develop (and market) the gadgets consumers want.
Trusted by top brands
Get real data about real consumers.
We provide the sharp, highly-targeted insights you need to develop products and positioning that resonate with your core consumers.
You need a complete audience profile.
Focus groups may work for qualitative data but can be expensive and time-consuming. And syndicated data is general and accessible by all of your competitors. You need to differentiate your product by gaining original insights from your ideal consumers.
Pollfish is a natural complement to qualitative research efforts, and already shaping research for leading brands.Learn more about our survey audience
Discovering Pollfish is like finding the missing piece of a puzzle. It had enabled our research team to deliver quick, thoughtful results in mere hours and is an essential tool for how we approach new business pitches. It’s a game changer.
Lisa Gramling, VP, Director of Research at Momentum Worldwide
Give them what they ask for.
Any type of consumer product—from electronics to appliances—can be tested against a real audience prior to launch to ensure the right mix of features and functionality.
Quickly validate new concepts with your own audience, the broader population and even your competitor's audience to make sure you are on the right track early.
Product / Market Fit
Whether it’s Shanghai or Chicago, our global survey audience gives insights to launch a successful product to the right people in the right markets.
Our survey data is the quantitative complement to your qualitative user testing. Survey a broad consumer base to ensure products are designed with the user experience first.
Pilot & Naming Testing
Run discrete tests of new names or pilot products in advance of launch— find the name that makes you easy to find and remember.Test concepts with real users
Build a trusted brand
Chances are your consumers are going to do some research on your product before choosing it - make sure they find a reputable brand behind it. Our insights can help you elevate awareness or pivot your reputation.
One thing all leading brands have in common: customers know them when they see them. Find out if your branding efforts are paying off from logos to language.
Pollfish surveys are the perfect way learn how current and potential customers perceive your brand and help identify gaps in your intended messaging.
Attitude & Usage
Stay ahead of the changing marketplace by examining market size, brand penetration, general category satisfaction, pain points and more.Understand your brand
Satisfy your customers
You’ve got a wide range of customers and opportunities. Make sure you know your consumers’ preferences, behavior, and intent inside and out.
Pollfish automatically profiles every user on our platform and provides this data for free, so you already have demographic segments developed.
Stop treating your buyers the same way. Use Pollfish to help develop unique audience personas to better understand their buying patterns and motivations to get in front of potential pain points.
Pollfish surveys provide a complete way to collect data on how your consumers behave in stores and online—and the factors that contribute to—or obstruct—their buyer journey.Get to know your target audience