8 Best AI Survey Tools in 2025 (In-Depth Look)

Teams often turn to AI survey tools to get a jumpstart on questionnaire design and automatically generate relevant questions based on their goals. This not only saves valuable time but also helps you think of questions you may not have considered, leading to higher-quality responses and ultimately stronger data.

In this article, we’ll take a look at the top AI survey tools available on the market, starting with our own product, Pollfish.

Then, we’ll discuss other AI survey platforms to help you choose the best option for your needs.

Best AI Survey Tools

1. 1. Pollfish
   2. SurveyMonkey
   3. Qualtrics
   4. Suzy
   5. Theysaid
   6. Super Survey Maker
   7. Fillout
   8. Evalandgo

1. Pollfish

Pollfish, our DIY survey tool, offers powerful AI capabilities via an intuitive, user-friendly interface.

Customer reviews on Trustpilot consistently highlight how Pollfish’s AI features save significant time on survey creation, surface smart questions that researchers might not think of themselves, and make it easy to launch targeted surveys and collect high-quality feedback:

“I’m loving Pollfish’s AI-generated questions — not only are they accurate and time saving, but it even came up with better survey queries than I could have thought of! With a quick poll of 250 respondents in just one working day, targeting my niche market was a breeze. The customer service team is super responsive too for those more complex enquiries about the tool and criteria. All in all this experience has been way easier (and cheaper) than any other ‘big players’ out there.”
– Read the full review here

“A great product with a robust interface that cleverly uses AI to enable the user to create the most efficient and effective survey based on their needs. I’ll be using this regularly moving forward when I need direct market feedback, and fast.”
– Read the full review here

“I rarely give 5 stars, but this one is well worth it. The interface is super easy whether you create it from scratch or use AI and the value is bar none. I had calls with other companies that wanted to charge me 1000’s and take days to complete. Instead, I signed up with Pollfish, created my survey in less than 30 minutes, and had all 100 respondents in a couple of hours. Saved me so much time and money. Worth every penny!”
– Read the full review here

“We had been looking for a pay-as-you-go insights platform and this one didn’t disappoint! Has a ton of capabilities and the AI suggestions are actually helpful.”
– Read the full review here

Up next, we’ll discuss:

• Pollfish’s key AI survey features, including:

• AI survey builder: Generate a complete survey questionnaire from just one simple prompt, then easily customize every aspect to fit your exact needs. With over 40,000 AI surveys already created by our users, this tool has become an essential resource.

• Conversational AI: A survey question type that uses AI to simulate a natural back-and-forth chat with respondents, encouraging richer and more thoughtful answers at scale.

• Additional key advantages of choosing Pollfish as your survey tool, including:

• • High-quality audiences via rigorous quality control measures
  • Transparent pay-per-response pricing that scales with your needs
  • Fast turnaround time, typically ranging from a few hours to a few days
  • Complimentary support from experienced research professionals
  • Simple, user-friendly platform with a minimal learning curve
  • Full-service option where our team manages the entire survey process end-to-end, from survey design to analysis and reporting

Let’s dive in.

AI Survey Builder

Pollfish’s AI Survey Builder lets you build surveys in seconds, revolutionizing how you do market research. And it’s completely free!

❇️ Key Benefits of AI Survey Builder

• No more starting from scratch
• No more hours spent thinking up questions and writing them out in the survey builder
• You’ll get unique questions you might not think to ask, giving you a fresh perspective on your survey audience

❇️ How It Works

Simply type your survey goal and let our AI builder create your survey. It’s that simple.

Per the above example, you might ask something like: “How can I compete better against major coffee shop chains?”

Enter your question and, literally in one click, you’ll receive a fully developed survey, built directly into your account and ready to launch.

Once your AI survey has been generated, you have full freedom to customize it to your liking, all through a simple conversational chat experience:

For example, per the screenshot above, you may ask the AI:

• Can you remove question 10 and also change the response options in question 5 to be more narrowly defined purchase intent factors?
• Can you translate the survey to Spanish?

And so on — these are just a few examples.

❇️ Includes Advanced Research Methodologies and Question Types

Our AI Survey Builder supports a variety of advanced research methodologies, including:

• A/B Testing
• Conjoint Analysis
• MaxDiff
• Van Westendorp Pricing Analysis

It also supports a wide range of question types, including:

• Single Selection
• Multiple Selection
• Numeric Open-ended
• Text Open-ended
• Rating
• Ranking
• Sliders
• MaxDiff (Maximum Difference Scaling)
• Conjoint Analysis

As you can see in the image above, all you need to do is select the type of survey you’d like to create.

On the left, you’ll find a dropdown with options for:

• Main question types
• Conjoint method
• MaxDiff method

❇️ Effortlessly Apply Complex Survey Logic via AI

Another strength of Pollfish’s AI Survey Builder is the ability to apply complex survey logic.

For example, you could ask the AI, “Can you implement skip logic so if someone answers ‘Daily’ for Q1 (‘How often do you purchase coffee from major coffee shop chains?’), they will now skip directly to Q4?”

The AI will build this into your survey for you automatically.

And that’s just one example. You can also implement more complex branching flows, all just by chatting with the AI.

Conversational AI

Conversational AI is a survey question type that engages respondents in a dynamic, AI-driven chat that feels like talking to a real person. But because it’s powered by AI, it can run in real time with thousands of respondents simultaneously at scale. This approach uncovers richer insights and nuances that traditional multiple-choice or open-ended questions might completely miss.

This is a premium paid feature, and Conversational AI shines for questions like:

• Brand sentiment or perception
• Post-experience feedback
• Concept or creative testing
• Exploring motivations, habits, or attitudes
• Any question where “why” matters more than “what”

For example, you may ask: “Walk me through your decision-making process when choosing a new snack for your household.”

Why Conversational AI would excel here: Instead of getting a basic response like “I look at the nutrition label,” the AI could naturally follow up with questions like:

• “What specific things on the nutrition label catch your attention first?”
• “What happens when you see an ingredient you don’t recognize?”
• “How do you balance nutrition with taste preferences in your household?”
• “When nutrition and price conflict, how do you typically decide?”
• “Tell me about the last time the nutrition label changed your mind about a purchase.”
• “What would make you ignore the nutrition label completely?”

And so on.

Conversational AI offers the best of both qualitative and quantitative questions. Benefits include:

✅ Real Conversations: Connect with your audience through natural, back-and-forth chats that capture tone, emotion, and nuance more effectively than traditional methods.

✅ Deeper, More Authentic Insights: Dynamic prompts encourage respondents to share more openly, leading to deeper and more thoughtful feedback.

✅ Fast, Actionable Summaries: Skip the manual review. Our AI compiles key themes and takeaways into a clear, ready-to-use report.

✅ Cost-Effective: Achieve interview-level depth without the hassle of scheduling, moderating, or transcribing.

You can learn more about Conversational AI in this article, and check out our Conversational AI Help Guide for step-by-step instructions. Our support team is also available 24/7 via live chat or live demo to assist with set-up.

In addition to Pollfish’s powerful AI capabilities, other key benefits of using our product include:

• High audience data quality
• Transparent pay-per-response pricing
• Fast turnaround time
• Quality customer support
• Ease of use

Below, we’ll walk through each of these benefits and share quotes from customers.

High-Quality Audiences with Rigorous Data Quality Standards

Even a perfectly designed survey can yield flawed results if your audience is of low quality. This can result in misleading insights, wasted budget, and decisions based on inaccurate data.

At Pollfish, we always put data quality first. You can read more about our approach in our recent post about 3 Survey Data Quality Issues Sabotaging Your Research (& How We Fix Them).

The article does a deep dive into the 3 major survey data quality issues that many platforms don’t address, including:

• Bots posing as real respondents
• Outdated respondent profiles and demographic information
• Respondents providing contradictory or rushed survey responses

Through our parent company Prodege, which is the world’s largest single-panel owner, Pollfish addresses these issues with rigorous data quality measures such as:

• Diverse activities beyond surveys: Through Swagbucks, one of our primary communities, panelists earn rewards through multiple engagement methods beyond traditional surveys. They can play games, watch videos, upload purchase receipts, and participate in various other activities. This helps us authenticate that participants are genuine people rather than bots. For instance, uploading an actual purchase receipt requires human behavior that automated systems cannot replicate.

• 14-day evaluation period: New panelists complete a 14-day onboarding period, during which they fill out internal quality measurement surveys. Only after successfully completing this vetting process do they gain access to client surveys.

• Quality trust scores: Our AI and machine learning algorithms continuously evaluate each panelist’s response patterns and assign them a Trust Score. This dynamic scoring system encourages participants to provide thoughtful survey responses and helps maintain panel integrity.

• Manual review of open-ended responses: Our Project Management Team conducts a thorough manual review of every open-ended response to ensure it meets our quality standards. This human oversight catches issues that automated systems might miss.

• And more.

As several of our customers shared:

“The most important point to make is that I trust the responses of my survey. My target audience was very specific and I could tell that the responses were legitimately coming [from] subjects in my target audience.”
– Read the full review here

“Each time I use this service I am blown away by the speed with which the responses come in and with the detail which most of them include. You can tell that the respondents take this very seriously. They must really enjoy doing it.”
– Read the full review here

“I had to get some data on a product in a tricky sector. It was proving challenging to attract participants to my study. I was able to quickly get results and some insights to be able to move forward with my work using Pollfish.”
– Read the full review here

Transparent Pay-per-Response Pricing That Scales with Your Needs

Pollfish uses a straightforward pay-per-response model, with pricing starting at just $0.95 per response. This includes full access to our AI Survey Builder at no additional cost. For those who want to enhance their surveys with conversational AI questions, there is an additional fee for this premium feature.

As you build your survey and apply targeting criteria, your cost per response and total project cost update in real time, giving you full visibility into your budget before launch. What you see is exactly what you pay, no hidden charges or surprise fees.

As several customers have noted:

“We had been looking for a pay-as-you-go insights platform and this one didn’t disappoint! Has a ton of capabilities and the AI suggestions are actually helpful.”
– Read the full review here

“They charge based on the completed response. It is very fair and transparent. As a researcher, I have used many survey platforms, but they are the best so far.”
– Read the full review here

“The dollar amount they quote you in their cost calculator tool, and the number they show when you’re developing the survey, is the number you pay. I was burned multiple times by [competitor] charging me unexpected amounts and making it difficult to quit an expensive subscription. I’m so happy to have found Pollfish as an alternative. Their support team also responds VERY quickly to chat messages and has been tremendously helpful the few times I had questions.”
– Read the full review here

“The pricing is clear and transparent from the beginning. The results come quickly and can be downloaded in different formats and with different filters. What we like most is the ability to filter the results and analyze them separately for each segment. We highly recommend this platform.”

– Read the full review here

Fast Turnaround Time (A Few Hours to a Few Days)

Because Pollfish taps into Prodege’s first-party audience network, we deliver results faster than most competitors. Broad population surveys (e.g., U.S. adults aged 18 to 65) are typically completed within a few hours. More niche target groups (e.g., pet owners in urban areas earning over $100,000) are usually fulfilled within a few days.

As several of our customers have noted in their reviews:

“I needed a 25 question survey answered, and was able to get 500 completed surveys in 8 hours with Pollfish. The presentation of the results is very impressive and the demographics information Pollfish provided is invaluable.”
– Read the full review here

“The thing that amazes me most is how quickly you can get your data results back. So fast! Usually in a couple of hours.”
– Read the full review here

“I’m amazed at how quickly the platform was able to deliver rich, segmentable data from over 500 respondents. I had feature-ready insights in only 3 days.”
– Read the full review here

“I found the platform super-easy to use and we received feedback on our new name and logo from our target audience within a few days.”
– Read the full review here

Complimentary Customer Support from Market Research Experts

We pride ourselves on exceptional customer service, giving you direct access to seasoned market research experts who can help at every stage of your project. Whether you need guidance on getting the most out of our AI survey tools, designing a bias-free questionnaire, choosing the right audience, or interpreting your results, our team is here to support you.

We’re available 24/7 by chat or phone, including evenings and weekends, so you’ll always have expert help whenever you need it.

As some of our customers mentioned on Trustpilot:

“The customer service team is super responsive too for those more complex enquiries about the tool and criteria. All in all this experience has been way easier (and cheaper) than any other ‘big players’ out there.”
– Read the full review here

“I love this product. I feel like it gives me enterprise grade market survey tech at a consumer price. Highly recommend. I love how responsive the customer support team is.”
– Read the full review here

“The customer service I received was fantastic. Brilliant guidance that helped get high-quality results. I was really pleased with the outcome and highly recommend using them.”
– Read the full review here

Intuitive, Easy-to-Use Platform

Pollfish’s AI Survey Builder makes survey creation fast and accessible for anyone, no matter your level of experience. We also offer prebuilt survey templates for a variety of use cases.

If you prefer to build your survey from scratch, our user-friendly, step-by-step builder is highly intuitive and simple to use, so you can create professional-quality surveys in very little time.

As several of our customers noted:

“Pollfish is probably the single easiest software I’ve ever used. The drag and drop builder is great itself, but the template library also has anything we ever need, so you rarely have to design anything from scratch. The templates are also designed very well, we usually pick one, do a couple edits, and deploy. The whole thing takes less than 10 minutes.”
– Read the full review here

“The surveys were easy to set up, allowed me to select my very specific target and launched right away. Within a couple of days I had my results in an easy to interpret, actionable format well within my budget.”
– Read the full review here

“I have used this platform ~10x over time and find the process easy, their review process helpful, and the insights I get from people valuable as I work through different product concepts in market research. Their pricing is more reasonable than other competitors I’ve looked into, and am happily going to continue using Pollfish.”
– Read the full review here

DIY and Full-Service Options to Meet Your Survey Needs

Whether you want to build surveys independently or prefer to hand off the work to experts, Pollfish has you covered with both options:

❇️ DIY Option: You can manage every step of building a survey on your own with our easy-to-use platform and AI-powered features. If you need help along the way, our team is available 24/7 to offer complimentary expert support.

❇️ Full-Service Option: If you want extra help from market research professionals, our dedicated team can run your project from beginning to end. This service is fulfilled through our parent company, Prodege.

You can learn more about our full-service option here.

Get Started with Pollfish

We invite you to:

• Create a free account, no credit card required.
• Inquire about our end-to-end market research services, where our team takes care of the entire process, including research design, survey programming, sample & fielding, data processing & analysis, and reporting.

2. SurveyMonkey

SurveyMonkey is a survey platform that offers AI-powered surveys.

Their key features and capabilities include:

• AI survey creation
• Question type prediction
• AI-powered data insights
• Sentiment analysis
• Custom survey themes
• Automated workflows

To learn more about how Pollfish compares to SurveyMonkey, read our article on top SurveyMonkey competitors.

3. Qualtrics

Qualtrics is a survey software that offers AI-powered capabilities, including AI survey creation.

Qualtrics categorizes its features into 3 areas:

1. Customer Experience

• Voice of Customer
• Omnichannel Experience Management
• Digital Experience Analytics
• Website & App Feedback
• Location Experience Hub
• Online Reputation Management
• Contact Center Analytics
• Quality Management & Compliance
• Agent Coaching
• Edge Instant Insights

2. Employee Experience

• Employee Engagement
• Employee Pulse
• Employee Research
• Candidate Experience Management
• Employee Onboarding & Exit
• 360 Development Feedback
• Employee Retention Analytics
• Continuous Employee Listening

3. Strategy & Research

• Strategic Market Research
• Product Research
• Brand and Communication Research
• User Experience Research
• Edge Audiences

To learn more about how Pollfish compares to Qualtrics, read our article on top Qualtrics competitors.

4. Suzy

Suzy is a market research software that offers:

• Suzy Insights: Quantitative surveys, including AI-generated surveys.
• Suzy Speaks: Conversational AI surveys at scale.
• Suzy Live: Qualitative insights, including multi-person focus groups, 1-on-1 interviews, and in-home product testing.
• Suzy Audiences: Valuable insights from the audiences that matter most to you.

To learn about how Pollfish compares to Suzy, read our article on top Suzy competitors.

5. Theysaid

Theysaid is an artificial intelligence tool that offers conversational surveys.

Their use cases include:

• Deal Recovery Insights
• Customer Testimonial
• User Recovery Insights

Some of the key industries they serve include technology, healthcare, and education. They offer useful functionality to optimize survey creation and offer actionable insights based on customer feedback.

Overall, it’s a solid tool for data collection and data analysis, and it offers powerful natural language processing to uncover key insights.

6. Super Survey Maker

Super Survey Maker is a free online survey maker that lets you use AI for survey automation.

Their key features include:

• • Email Responses
  • 40+ Question Types
  • Logic and Branching
  • Integrate Multimedia
  • Tailor Look and Feel
  • Question and Answer Piping
  • Filter and Segment Reports
  • CSV, HTML, and PDF Export
  • Randomize Questions
  • Fingerprinting and ID Tech
  • Multilingual Support

• Embed and Hosted Options
• Real Time Results
• Response Fraud Detection
• Text Analysis
• Thank You Emails
• Net Promoter Score
• Custom Branding

Overall, it’s a solid tool to help streamline survey creation, collect feedback, and improve customer satisfaction.

7. Fillout

Fillout is an all-in-one form solution that offers an AI form builder, AI quiz builder, and more.

Some of their features include:

• Conditional logic
• Login forms
• Styling
• Sharing forms
• Results & analytics

8. Evalandgo

Evalandgo is an online survey and form creator that offers AI-powered surveys.

Their solutions include:

• Satisfaction survey
• Online Quiz
• Market Study
• Online test
• Online voting
• Evaluation form
• Payment form
• Online form

Interested in Trying Out Pollfish?

We invite you to:

• Create a free account, no credit card required.
• Inquire about our end-to-end market research services, where our team takes care of the entire process, including research design, survey programming, sample & fielding, data processing & analysis, and reporting.