Mobile Ad Formats Lab #2 — Banner Ads Metrics & Insights

In our first article in Mobile Ad Formats Lab series we…


Mobile Ad Formats Lab #1 — Banner Ads

This blog post marks the beginning of a series on the…


10 facts about Mobile Rewarded Surveys

Nowadays, Rewarded Surveys are gaining a lot of hype in the…


Google Play Developer Policy - Staying 100% compliant

In an effort to make Google Play a better and more safe…


Using scarcity to drive engagement in mobile apps

In behavioural economics, scarcity is a well known approach…


Using social mechanisms to turn mobile app users into active tribe members

Humans are by nature social beings. They tend to group and…


ownership

Excite app users through the sense of ownership

Ownership is an interesting concept. If you have ever had…


Behind Enemy Lines - “What are my competitor’s users thinking?”

When launching a new game, market research is an incredibly…