4 Tips For Great Mobile & Online Surveys

September 25, 2015
|In Market Research
|By Andreas Vourkos

When was the last time you were requested to participate in a survey? Businesses are clamoring for client input and feedback regarding every purchase made or not made. Pollfish is here to help consumer-facing businesses gather feedback from existing and potential clients and would like to share with you a few tips for better online and mobile surveys:

 

1. Know the point you are trying to prove

Think and identify the exact point you are trying to prove or the question you are trying to answer. Having clarity around what you are trying to achieve and how you will use the information will have a significant impact on the types of questions you ask.

2. Design your questionnaire having in mind the point you are trying to prove

Write your questions according to the point you are trying to prove and don’t just gather questions that are not correlated. Also keep in mind to keep your questionnaire short or you run the risk of respondent fatigue, which can impact response quality. Keep it objective and minimize question bias.

3. Distribute your survey to a statistically significant audience

Keep in mind that in order to prove your point you need to make sure that when making for example, a cross-tab examination, each sub-segment has a significant amount of users in order to be sure it is statistically sound. Feel free to re-open your survey to collect more responses from sub-segments.

4. Analyze results

Once you have the data make sure you spend time analyzing it in depth examining each sub-segment of your questionnaire. Keep in mind that you need to be able to explain why they are important and what each one of the answer means. Survey data can back up claims press releases and pitches or even strategic decisions of large and small companies. The next time you are about to make your next business decision think about conducting market research via a survey and keep these tips in mind!

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Want more info on how we reduce data quality by leveraging a more engaged type of consumer? Check out our survey methodology!