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Did Uber Make a Mistake Changing Its Logo?

February 8, 2016
|In Infographics, Market research
|By Ray Beharry
Did Uber Make a Mistake Changing Its Logo?
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Mobile Survey Provides Timely, Cost-Effective Results on Branding from the Eyes of over 2,000 Consumers

Marketers, designers, and the media are feel this is a controversial move. We surveyed 2,000 people in the US and UK who use have used ride-hailing services on their mobile device. Here’s what we found out about Uber and the new #uberlogo:

To create your own survey and access over 185M consumers on the Pollfish mobile network, visit the website, http://www.pollfish.com. Each completed survey is just $1.

Uber

Did Uber Make a Mistake Changing Its Logo? was last modified: February 8th, 2016 by Ray Beharry
6 Comments
The Problem With Polls Isn't the Lies Respondents May Tell | News Video
June 14th 2016, 5:27 pm

[…] was a wise branding move. It took just five questions and 2,000 respondents to arrive at an answer: 44 percent of respondents didn’t know what the logo […]

The Problem With Polls Isn't the Lies Respondents May Tell – Celebrity Gist Zone
June 15th 2016, 9:09 pm

[…] branding move. It took usually 5 questions and 2,000 respondents to arrive during an answer: 44 percent of respondents didn’t know what a trademark […]

How to rebrand with consumer perceptions in mind – Propoint Design
July 5th 2016, 7:36 pm

[…] the story, and said that the new icons were much harder to associate with the brand. In a recent survey by Pollfish, 44% of respondents  said they didn’t know which company the new logo represented, while nearly […]

The Problem With Polls Isn't the Lies Respondents May T… | TECH NEWS MARKET
August 2nd 2016, 4:17 pm

[…] was a wise branding move. It took just five questions and 2,000 respondents to arrive at an answer: 44 percent of respondents didn’t know what the logo […]

The Problem With Polls Isn't the Lies Respondents May T… | TECH NEWS SCAPE
August 10th 2016, 1:37 am

[…] was a wise branding move. It took just five questions and 2,000 respondents to arrive at an answer: 44 percent of respondents didn’t know what the logo […]

The Problem With Polls Isn't the Lies Respondents May T… | Startups Path
October 27th 2016, 8:31 pm

[…] was a wise branding move. It took just five questions and 2,000 respondents to arrive at an answer: 44 percent of respondents didn’t know what the logo […]

Comments are closed.

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Did Uber Make a Mistake Changing Its Logo? was last modified: February 8th, 2016 by Ray Beharry
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