Adopt these tips.
Reach a larger audience
You can drastically increase your survey response rate, and decrease the time it takes to get your results by effectively reaching a larger audience. According to Pew research, in the past give years, smartphone ownership among adults has nearly doubled to 68%.
- More than half of most demographic groups have a smartphone
- There are no differences in smartphone ownership among different racial and ethnic groups
- 90% of our time on mobile is spent in app
To get more respondents, you need to reach them, on their turf, where they can take your survey on their own terms and at their convenience.
And when you can reach more potential survey respondents, chances are you will get your results faster as well.
Screen for the right audience
Casting a wider net doesn’t guarantee you will reach a relevant audience – however asking the right type of screening question will help you filter out the users you want to participate in your survey.
Making sure that your screening question acceptance criteria doesn’t rely on “Yes” or “No” answers will help avoid false-positives. And help ensure that your survey respondents meet your criteria for a sample population – versus just looking for an incentive.
Improve your survey design
Critical to keeping users engaged in your survey is the survey design – particularly when it comes to optimizing for mobile. The most important consideration would be to keep it short – both in number of and length of questions – as well as the answers. Aim for your survey to be less than 10 questions long, and less than 140 characters in length. If you can design a survey for a mobile device, it will work well online on a website or other forms as well. However, the reverse is not true.
Use right question types – quantitative single or multiple answer questions where users can quickly respond are better suited for mobile devices – since users prefer tapping vs typing. Avoid the overuse of open-ended questions by using them to gain more depth or insight into a particular response.
Matrix questions are also to be used sparingly since they take up a lot of screen space, and require users to sort through a variety of questions and answers. Slider-type or star-based rating questions can be very engaging, however, you don’t want to ask too many in a row as this may bore the respondent.
Obtaining more survey responses can be fast, easy, and affordable – if you know where to look.